Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Who’s News: July 2020

The latest hires, promotions, and departures.

Featuring: Spin Master, Cloudco Entertainment, Endemol, Netflix, Paramount Pictures, Scholastic Publishing, WWE, and more…

. . . read more


Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey

. . . read more

Property Types

Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019

Of the five major property types TLL tracks worldwide, corporate trademarks/brands saw the largest year-over-year growth in licensed retail sales in both dollar value and percentage change…

. . . read more


Mergers, Acquisitions & Partnerships

The latest in M&A and partnership round-ups from Coty, Genius Brands/POW!, Gap/Yeezy, Disney, Real Madrid, and more…

. . . read more


Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest…

. . . read more

U.S. & Canada

Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey…

. . . read more


Face Masks, Other Protective Wearables Set to Boost Licensed Accessories Sales by Over $500 Million in 2020

The Licensing Letter estimates that cloth face masks, neck gaiters, scarves, bandanas, and other “protective wearables” will boost retail sales of licensed accessories by anywhere between $500 million and $750 million in 2020 within the U.S.…

. . . read more


Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%

When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact…

. . . read more


Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019

The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey…

. . . read more

TLL Survey

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…

. . . read more