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Retail
Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019
July 29, 2020
Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey…
Property Types
Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
July 29, 2020
Of the five major property types TLL tracks worldwide, corporate trademarks/brands saw the largest year-over-year growth in licensed retail sales in both dollar value and percentage change…
Partnerships
Mergers, Acquisitions & Partnerships
July 29, 2020
The latest in M&A and partnership round-ups from Coty, Genius Brands/POW!, Gap/Yeezy, Disney, Real Madrid, and more…
Worldwide
Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone
July 1, 2020
Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest…
U.S. & Canada
Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
July 1, 2020
Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey…
Accessories
Face Masks, Other Protective Wearables Set to Boost Licensed Accessories Sales by Over $500 Million in 2020
June 1, 2020
The Licensing Letter estimates that cloth face masks, neck gaiters, scarves, bandanas, and other “protective wearables” will boost retail sales of licensed accessories by anywhere between $500 million and $750 million in 2020 within the U.S.…
Covid-19
Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
June 1, 2020
When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact…
Royalties
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
May 1, 2020
The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey…
TLL Survey
Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
May 1, 2020
Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…