By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important… . . . read more
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
January 18, 2022
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more
Studio 100 Partners With Brand Loyalty For Promotion and Licensing of Vegesaurs
January 18, 2022
By Allison Watkinson TLL Reporter Studio 100 Media has partnered with BrandLoyalty to create a customer loyalty campaign for the upcoming CGI-animated series Vegesaurs. The companies have signed a five-year agreement for licensing and brand… . . . read more
FLYNN Collective to Rep Home Design Star Sabrina Soto
January 18, 2022
The HGTV Star and Latinx Home and Lifestyle expert, Sabrina Soto, has appointed FLYNN Collective to serve as her exclusive licensing agency. Soto is a first-generation Cuban-American who has become a bonafide star in the… . . . read more
NRF Says Holiday Revenues Up 14.1%, Smashing Expectations
January 17, 2022
Consumers defied expectations as retail sales soared in November and December by 14.1% to $886.7 billion over the holidays. That figure dramatically beats out the National Retail Federation’s forecast and set a new record, despite challenges… . . . read more
Licensed Fashion Giant Erve Group Sets Up UK Subsidiary
January 17, 2022
The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing… . . . read more
Licensing Jobs: Joann Acevedo To Lead Softlines For ViacomCBS Consumer Products
January 17, 2022
By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has promoted Joann Acevedo to Senior Vice President of Softlines Licensing in North America. As Senior Vice President, Acevedo will lead across multiple categories of business including… . . . read more
Women In Toys’ Live Event Latest Cancellation for COVID
January 17, 2022
Women in Toys says the live Wonder Women Awards will be canceled because of the cancellation of Toy Fair New York and concerns over COVID-19. The Wonder Women Awards is an annual event that recognizes… . . . read more
Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment
January 14, 2022
The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that “unleash the power of… . . . read more
Omicron Takes Fun Out of Licensing As Spielwarenmesse Toy Fair Cancelled
January 13, 2022
By Gary Symons TLL Editor in Chief The world’s largest toy fair has been cancelled, due to increasing cancellations related to the rapid spread of the Omicron variant. “The rapid growth of the Omicron variant… . . . read more