By Gary Symons TLL Editor in Chief Universal Music Group has just launched a massive new metaverse project on Roblox, in partnership with virtual world developer Supersocial. The two companies collaborated on the creation of Beat Galaxy, which they describe as "an innovative new music hub on Roblox, the immersive platform for communication and connection." In doing … [Read more...] about Universal Music Places Big Bet on A Musical Metaverse
Articles
KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
By Allison Watkinson TLL Reporter The KIDZ BOP music brand has secured a master licensing partnership with the IHL Group for a themed apparel collection.The licensed children's apparel line will include products such as activewear, sleepwear and loungewear inspired by KIDZ BOP pop star fashion. KIDZ BOP plans to support the licensing collaboration with several prominent … [Read more...] about KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
Nintendo Reveals Licensed Animal Crossing Sets From LEGO
By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO
The Grinch Podcast Greenlit for Second Festive Season
TLL Staff Following a stellar debut season, the podcast streamer Wondery announced it is greenlighting a second season of its breakout hit ‘Tis The Grinch Holiday Podcast. “The Grinch told me that he found being a talk show host was a surprisingly satisfying experience!" said Marshall Lewy, Chief Content Officer for Wondery. "Sure he was a curmudgeon on set, but ‘Tis The … [Read more...] about The Grinch Podcast Greenlit for Second Festive Season
Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
By Gary Symons TLL Editor in Chief Doritos has finally given us the thing we never knew we needed: Nacho Cheese flavored booze. The cheesy new spirit is a collaboration with the Danish flavor and spirits innovator Empirical. The two companies worked together to create what they described as "a multi-sensorial, delicious beverage experience that smells and tastes just … [Read more...] about Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
ZAG and Institute Rafaël Launch Program For Children With Cancer
By Allison Watkinson TLL Reporter ZAG is establishing a global initiative with Institute Rafaël to provide free holistic therapies to children with cancer. The Rafaël Integrative Health Institute is a pilot project aimed at transforming oncology and health care through individually-tailored treatment plans that focus on improving overall quality of life. “It is … [Read more...] about ZAG and Institute Rafaël Launch Program For Children With Cancer
The Voice Launches Virtual Fashion Line With VBG on Roblox
By Gary Symons TLL Editor in Chief The hit singing competition The Voice has created a new virtual fashion line for metaverse denizens on the Roblox platform. The new line was put together through a partnership between ITV Studios and the Virtual Brand Group, which is a company that creates metaverse experiences for brands. VBG first burst onto the licensing scene in a big … [Read more...] about The Voice Launches Virtual Fashion Line With VBG on Roblox
Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
By Allison Watkinson TLL Reporter Guy Fieri has partnered with Litehouse to launch a new collection of Flavortown barbeque sauces and condiments. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several Food Network series such as Diners, Drive-Ins & Dives, Guy’s … [Read more...] about Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
Stirling Releases New Topical CBD Pain Relief Collection
By Allison Watkinson TLL Reporter The Stirling CBD brand has introduced a new line of CBD topical lotions that are intended for pain relief.Founded in 2014 by Joe Kryszak, Stirling is a CBD and cannabinoid product manufacturing company. It began creating purely CBD products in 2018 through its proprietary CBD isolate formula.The company sources all of the CBD that it uses in … [Read more...] about Stirling Releases New Topical CBD Pain Relief Collection