Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Articles
Lululemon and Peloton Go From Fitness Foes to Fitness Friends
Parties Agree to 'Stay in Their Lane' in Five-Year Strategic Agreement By Gary Symons TLL Editor in Chief The fitness war is over, as lululemon and Peloton have signed a strategic global partnership in which both parties agree to stick to what they know best. The two fitness companies were formerly embroiled in legal action, with lululemon accusing Peloton of copying their … [Read more...] about Lululemon and Peloton Go From Fitness Foes to Fitness Friends
United Talent Agency Bringing Star Power to Toy Fair New York
By Gary Symons TLL Editor in Chief The global talent agency UTA is bringing a roster of new children's IP to the North American International Toy Fair. United Talent Agency's slate of new children's entertainment properties includes Gracie’s Corner, Bedtime Defenderz, Danny Go! And Norris Nuts. UTA's involvement bodes well for the licensing opportunities surrounding … [Read more...] about United Talent Agency Bringing Star Power to Toy Fair New York
World of EPI Rebrands Under New Name Dr. Lisa Company
By Allison Watkinson TLL Reporter Dr. Lisa Williams has announced World of EPI is rebranding and restructuring into a new umbrella organization called The Dr. Lisa Company. The newly restructured company will serve as the umbrella organization for three key divisions: toys and publishing, animation and strategic licensing. The organization's rebranding as The Dr. Lisa … [Read more...] about World of EPI Rebrands Under New Name Dr. Lisa Company
Hasbro Takes NERFBALL Live With First-Ever Exhibition Game
By Gary Symons TLL Editor in Chief Hasbro made history this month launching an entirely new sport called NERFBALL with an exhibition game in Bradenton, Florida. It's the first sport to be based on the NERF franchise, and indeed, one of the few sports ever to be based on a product line. In that sense, the introduction of NERFBALL could lead to leagues springing up … [Read more...] about Hasbro Takes NERFBALL Live With First-Ever Exhibition Game
EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
By Allison Watkinson TLL Reporter Electronics Arts has launched an update to its EA Sports mobile game to bring it in line with the EA SPORTS FC brand. Previously known as FIFA Mobile, the updated EA Sports FC Mobile game includes several expansions to gameplay features, player customization options, and football league licenses. For existing users of the game, EA … [Read more...] about EA Sports FC Mobile Adds 650 Licensed Teams in Major Update
Panini To Produce Trading Cards for Piñata Smashlings
By Allison Watkinson TLL Reporter Toikido and the Panini Group have entered a licensing partnership for an extensive line of Piñata Smashlings collectibles. Initially founded in 1961, the Panini Group is an Italian company that develops, produces and distributes licensed trading cards, stickers, collectibles and published works through its network of … [Read more...] about Panini To Produce Trading Cards for Piñata Smashlings
SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA of America have secured multiple new licensing partnerships for the Sonic Prime Netflix series. Sonic Prime is an animated adventure series that follows Sonic the Hedgehog as he journeys through a warped multiverse to restore his original reality. The Sonic Prime series is jointly produced, distributed, and … [Read more...] about SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
Construction Zone: Spin Master Announces Production on Paw Patrol III
Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III
Who’s News: Suzy Raia Promoted to SVP at BBC Studios
TLL Staff BBC Studios - Americas has promoted Suzy Raia to Senior Vice President, Consumer Products and Business Development. Based in New York, Raia will continue to oversee and provide strategic licensing planning for the Bluey franchise in the Americas, as well as other key BBC brands including Doctor Who, Top Gear, His Dark Materials, and Natural History Unit … [Read more...] about Who’s News: Suzy Raia Promoted to SVP at BBC Studios