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IP Management: Brainbase Licensing Suite Wins Major Award

Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, this week announced it has been selected as winner of the Contract Management Solution Provider of the Year award in the… . . . read more

Heal In Style, With CURAD x Kendra Dandy Partnership

CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s… . . . read more

Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more

Le Creuset and Harry Potter Put The Magic Into Cooking

Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more

Licensing Law: Peloton Sues Lululemon After Branding Breakup

Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has… . . . read more

Going Gaga Over Gucci: Designer Brand Soars After Film Release

By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga… . . . read more

The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award

The first ever Licensing Sustainability Award (LSA) from SPLiCE and The Licensing Letter will be revealed on Dec. 1 at the SPLiCE Licensors Summit. The Society of Product Licensors Committed to Excellence (SPLiCE) and The… . . . read more

Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake

Kids’ entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple… . . . read more

Mergers & Acquisitions: Major Investors Acquire Stake in Authentic Brands Group

There’s big news for one of the giants in the global licensing industry, as two major investment funds have purchased a significant stake in Authentic Brands Group. ABG says the deal with CVC Capital Partners (CVC)… . . . read more


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