The Licensing Letter

Food and Beverages

Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection

By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection

Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership 

Agency to Launch Licensing Program for America’s #1 Bubble Tea Brand The international brand licensing agency is celebrating a bubbly new partnership with bubble tea giant Kung Fu Tea. Cronus Global will be representing Kung Fu Tea for food, beverage, and lifestyle licensing across all consumer products categories. The partnership is intended to tap into the growing, … [Read more...] about Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership 

Brand Central and Entenmann’s Launch New Ready-To-Bake Cookie Dough Collection

By Allison WatkinsonTLL ReporterBrand Central has developed a new Ready-To-Bake Cookie Dough product line for Bimbo Bakeries USA's baked goods brand, Entenmann’s.The deal was brokered by Brand Central as the licensing agency for both Bimbo Bakeries USA and its Entenmann’s subsidiary.“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough … [Read more...] about Brand Central and Entenmann’s Launch New Ready-To-Bake Cookie Dough Collection

Compass Natural Partners With USDA in Organic Farming Initiative

By Allison WatkinsonTLL ReporterCompass Natural Marketing has entered into a cooperative agreement with the USDA to support its Transition to Organic Partnership Program (TOPP). The USDA's TOPP program is designed to foster organic agriculture and provide technical assistance to new and existing organic farmers.TOPP is building partnership networks in six regions across the … [Read more...] about Compass Natural Partners With USDA in Organic Farming Initiative

Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch

By Gary Symons TLL Editor in Chief The cannabis company Tilray Brands has agreed to buy out eight beer and beverage brands from Anheuser-Busch, owner of Budweiser. The move is part of an on-again, off-again relationship between the beer company and the pot company, as parent company AB-InBev was formerly an investor and partner with Tilray. AB-InBev is the world's … [Read more...] about Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch

Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

By Allison WatkinsonTLL ReporterChupa Chups has partnered with La Menorquina once again for a licensed Chupa Chups strawberry-cream flavored ice cream treat.La Menorquina is a Spanish ice cream brand that specializes in manufacturing high-quality, artisanal ice cream products using sustainably sourced and local ingredients. "The ability to develop new products with Chupa Chups … [Read more...] about Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

Here’s the Skinny on Wellful’s Acquisition of Jenny Craig

By Allison Watkinson TLL Reporter Wellful, Inc. has added the nutrition and weight management brand Jenny Craig to its portfolio of health & wellness brands. "The Jenny Craig brand is a wonderful addition to Wellful's collection of proven health and wellness brands" said Wellful CEO, Brandon Adcock. "Over the last 40 years, Jenny Craig has been committed to helping … [Read more...] about Here’s the Skinny on Wellful’s Acquisition of Jenny Craig

ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

By Allison WatkinsonTLL ReporterThe Absolut Company has partnered with Quadrille to publish a licensed recipe book called Absolut Cocktails.The Absolut Cocktails book includes 80 easy-to-follow Absolut Vodka drink recipes, bartending equipment hacks, expert mixology tips, and more.Quadrille secured the publishing rights from The Absolut Company in a deal brokered by WildBrain … [Read more...] about ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

Paris Baguette Cooks Up Licensing Deal With Lavazza

The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza

Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal

By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal