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Book Licensing: New Snacks For a Very Hungry Caterpillar

By Gary Symons TLL Editor in Chief Ella’s Kitchen in the UK just landed its first ever licensing deal, and it’s a doozy. With the help of agency Rocket Licensing, Ella’s Kitchen Brands will create… . . . read more

Licensing Law: Lindt Triumphs in Battle of the Bunnies

By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you’ve seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss… . . . read more

Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy

By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and… . . . read more

Fine Boots Put Buffalo Trace Distillery in Fine Spirits

By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into… . . . read more

Van Leeuwen Ice Cream Spices Up Its Game With Tapatio

By Allison Watkinson TLL Reporter Van Leeuwen Ice Cream has launched a new collection of limited-edition ice cream flavours for purchase at Walmart locations nationwide. For its third product rotation at Walmart, Van Leeuwen has… . . . read more

California Pizza Licenses Its Popular Salad Dressings to Litehouse

Fans of California Pizza Kitchen can finally get the signature taste of their salads at home, thanks to a licensing deal with Litehouse Inc. CPK has announced a major strategic retail partnership with Litehouse Inc., the leading… . . . read more

Toxic Waste Signs Two Licensees for Hazardously Sour Candy

By Allison Watkinson TLL Reporter The independent licensing agency, Caroline Mickler Limited, has signed two new licensees for candy brand Toxic Waste. Both licenses are for the brand’s Hazardously Sour Candy. These two new licenses include… . . . read more

Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets

By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with… . . . read more

Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips

By Gary Symons TLL Editor in Chief Stacy’s Pita Chips is launching a delicious partnership with Girl Scouts to help empower young girls in the US. Stacy’s is a woman-founded company that grew from a… . . . read more

Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo

By Gary Symons TLL Editor in Chief It wasn’t just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by… . . . read more