By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more
FOOD AND BEAUTY
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
May 24, 2022
FOOD AND DRINK
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
May 22, 2022
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more
Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
May 20, 2022
By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
April 13, 2022
Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure… . . . read more
PARTNERSHIPS
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
April 5, 2022
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage… . . . read more
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
March 31, 2022
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th… . . . read more
Food Licensing: Dippin’ Dots Extends Brand to Popcorn
March 16, 2022
By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more
Restaurant Licensing: Burger King Launches a Miraculous Promotion
March 16, 2022
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit… . . . read more
Travel + Leisure Getting Into the Wine Business
March 15, 2022
By Gary Symons TLL Editor in Chief Few things go together better than travel and a good bottle of wine, which has inspired the latest Travel + Leisure licensing deal. Travel + Leisure Group says it’s… . . . read more
Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
March 14, 2022
By Allison Watkinson TLL Reporter Popular rock band KISS has partnered with Brands For Fans on the development of a licensed KISS-themed alcohol called Cold Gin. The product is named after the band’s track Cold… . . . read more