Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
June 20, 2022
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more
Def Leppard Toasts Anniversary With Licensed Gin Products
June 13, 2022
By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing… . . . read more
BRANDS
Licensing International Excellence Awards Honor Innovation
May 29, 2022
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop… . . . read more
FOOD AND BEAUTY
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
May 24, 2022
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more
FOOD AND DRINK
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
May 22, 2022
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more
Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
May 20, 2022
By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
April 13, 2022
Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure… . . . read more
PARTNERSHIPS
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
April 5, 2022
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage… . . . read more
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
March 31, 2022
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th… . . . read more