Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Food and Beverages
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Adams & Brooks to serve as the exclusive licensing agent for Whirly Pop's global consumer products program. Owned by Adams & Brooks, Inc., Whirly Pop is a long-standing global confectionary brand that offers large, fruity lollipops with a rainbow spiral shape. The new representation partnership … [Read more...] about Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More
Wendy’s & Takis Turn Up the Heat Wendy’s and Takis have teamed up for a bold new menu item, the Takis Fuego Meal, which launches June 20 in the U.S. and June 30 in Canada. The centerpiece is a spicy chicken sandwich made with a classic filet, Takis Fuego hot chili pepper & lime-flavored tortilla chips, chili-lime sauce, creamy corn spread, cheddar cheese sauce, and … [Read more...] about Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More
Beanstalk Appointed to Bring Cinnabon to the UK
By Allison Watkinson TLL Reporter Beanstalk has partnered with Cinnabon to expand the baked goods brand into new food categories within the UK. Founded in 1985, Cinnabon is a bakery company that serves fresh cinnamon rolls, baked goods and specialty drinks. Owned by GoTo Foods, the brand is currently available across more than 2,000 Cinnabon locations and retail stores … [Read more...] about Beanstalk Appointed to Bring Cinnabon to the UK
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
TLL Staff Photo Courtesy of DB Foods Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers. The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options. The WeightWatchers-branded line, developed in … [Read more...] about WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program