The Licensing Letter

Licensing Agencies

Cronus Global to Display New, Unique Brands at Licensing Expo

By Allison Watkinson TLL Reporter Cronus Global will be showcasing a range of brands at booth E196 for this year's Licensing Expo in Las Vegas. The agency will introduce its newest licensing partnerships with Zuzubaland, Justina McCaffrey Lifestyle, and Bestway USA, alongside existing clients Unis Technology, EVERI Games and ZURU 5 Surprise Mini Brands. Zuzubaland is … [Read more...] about Cronus Global to Display New, Unique Brands at Licensing Expo

Licensing Expo: Everything You Need to Know Before You Go

By Gary Symons and Allison Watkinson The Licensing Expo is the world's largest trade show and conference for the licensing industry, so it comes with a wide selection of great opportunities and equally great challenges. On the bright side, new ideas, deals and educational opportunities for this complex and fascinating industry. On the more challenging side, aching … [Read more...] about Licensing Expo: Everything You Need to Know Before You Go

Broad Street Launches ‘The Royalty Report’ Channel on YouTube

Broad Street Licensing Group brings an edgy, fresh look at food licensing with a wide range of interesting guests on “The Royalty Report” By Gary Symons TLL Editor in Chief Broad Street Licensing Group is helping liven up the conversation around food and beverage licensing with a new podcast, The Royalty Report. A top licensing agency in food and restaurant brands, … [Read more...] about Broad Street Launches ‘The Royalty Report’ Channel on YouTube

The Sims To Build Its First Licensing Program With Brandgenuity

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity

Licensing Expo Offers Expert Advice Through Round Table Sessions

By Allison Watkinson TLL Reporter Licensing International has announced that the 2023 Licensing Expo will offer premium Round Table talks, led by experts in the industry. The lineup includes two days of expert-led Round Table discussions with executives from prominent industry associations and businesses. During the sessions, participants can seek guidance, insights … [Read more...] about Licensing Expo Offers Expert Advice Through Round Table Sessions

Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation

By Allison Watkinson TLL Reporter Moxie and Co has secured a global partnership with the Romare Bearden Foundation to represent its artwork, prints and commercial designs. The Romare Bearden Foundation is a non-profit organization that was established in 1990 by the estate of Romare Bearden to preserve and expand upon the late artist's legacy. Bearden was an … [Read more...] about Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation

Authentic Brands and Global Citizen Launch Take Action Campaign

By Allison Watkinson TLL Reporter Authentic Brands Group and Global Citizen have launched their co-branded Take Action campaign to raise awareness for global poverty. The co-branded four-year Take Action partnership between Authentic Brands and Global Citizen was initially announced earlier this year. The charitable initiative will appear across a series of co-branded … [Read more...] about Authentic Brands and Global Citizen Launch Take Action Campaign

Expo: Finalists Announced for Licensing Excellence Awards

By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards

TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!

Survey Respondents Get Free Copy of $429 Report, With Chance to Win Draw Prizes As Well If you've got 10 minutes free this weekend, make sure to fill out the 2023 Royalty Trends Survey for a chance to win some valuable prizes. The deadline to complete the licensing survey is end of day on Monday, April 17. The Royalty Trends Report is due for publication on May … [Read more...] about TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!

Who’s News: Lisa Marks Associates Expands With Two Key Hires

By Allison Watkinson TLL Reporter The brand management agency Lisa Marks Associates has appointed Maureen Taxter as SVP of licensing and Donna Moore as director of product development. Maureen Taxter brings over 20 years of experience in senior executive positions in the licensing industry. Prior to joining LMA, she held leadership roles at companies such as Nickelodeon … [Read more...] about Who’s News: Lisa Marks Associates Expands With Two Key Hires