The Licensing Letter

Non-profits

Women in Toys Mourns Loss of Past President Joan Packard Luks

It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks

Peppa Pig Featured in Apparel Line from London’s Natural History Museum

By Allison Watkinson TLL Reporter Hasbro and the Natural History Museum are releasing a licensed Peppa Pig apparel collection available exclusively at F&F Tesco in the UK. "As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure … [Read more...] about Peppa Pig Featured in Apparel Line from London’s Natural History Museum

Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video

By Allison WatkinsonTLL ReporterColgate's Bright Smiles, Bright Futures program and Hip Hop Public Health have released a new educational music video called Paste Time. Established in 1991, Colgate’s Bright Smiles, Bright Futures program provides oral health educational resources to underserved communities through partnerships with social impact organizations and community … [Read more...] about Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video

Compass Natural Partners With USDA in Organic Farming Initiative

By Allison WatkinsonTLL ReporterCompass Natural Marketing has entered into a cooperative agreement with the USDA to support its Transition to Organic Partnership Program (TOPP). The USDA's TOPP program is designed to foster organic agriculture and provide technical assistance to new and existing organic farmers.TOPP is building partnership networks in six regions across the … [Read more...] about Compass Natural Partners With USDA in Organic Farming Initiative

Royal Horticultural Society Licenses Threadbare Apparel Collection

The first range—designed for women—will launch in time for RHS Flower Show Tatton Park in July By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has announced the appointment of Threadbare, a family-run fashion house, to produce a range of apparel. The new lines will include apparel collections for women, men, children and—in a first for the … [Read more...] about Royal Horticultural Society Licenses Threadbare Apparel Collection

Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal

By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal

Who’s News: The WiT Foundation Welcomes Five New Board Members

By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members

Singing Machine Bringing Joy of Song to Children’s Hospitals

By Allison Watkinson TLL Reporter Singing Machine's CARE-eoke initiative has partnered with the Ryan Seacrest Foundation to bring licensed Singing Machine programming to Seacrest Studios. The Ryan Seacrest Foundation is a non-profit organization that builds broadcast media centers called Seacrest Studios in children’s hospitals. Seacrest Studio broadcasts offer a … [Read more...] about Singing Machine Bringing Joy of Song to Children’s Hospitals

IMC Licensing to Represent Childbirth Educator Lamaze International

By Allison Watkinson TLL Reporter The non-profit association Lamaze International has appointed IMC Licensing as its exclusive brand licensing agency. Lamaze is a non-profit organization that was formerly known as the American Society for Psychoprophylaxis in Obstetrics. The organization offers support to healthcare professionals and families through evidence-based … [Read more...] about IMC Licensing to Represent Childbirth Educator Lamaze International

LEGO, Spin Master Announce New Support for Ethical Toy Program

By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program