The Licensing Letter

Non-profits

Agencies: Battersea Extends Licensing Agreement with The Point.1888

By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888

The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

By Allison Watkinson TLL Reporter The UK-based licensing industry charity The Light Fund is donating 5,000 Euros to the DEC Turkey Syria Earthquake Appeal. The Light Fund is a UK-based charity run by members of the licensing industry. The Disaster Emergency Committee appeal was set up following Monday’s earthquakes in Turkey and Syria, where over 21,000 people are now … [Read more...] about The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

Authentic Brands Working With Global Citizen to End Extreme Poverty

By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty

Sesame Workshop and Amazon Work to Support Military Families

By Allison Watkinson TLL Reporter Sesame Workshop and the US Department of Defense are launching new digital resources for the Sesame Street for Military Families initiative. The new resources have been made possible with the support of Amazon Web Services. The licensed digital content features Sesame Street characters as they highlight self-care strategies for … [Read more...] about Sesame Workshop and Amazon Work to Support Military Families

Sesame Workshop Services Reached One Million Children in the Middle East

By Allison Watkinson TLL Reporter The childhood development initiative Ahlan Simsim has now reached one million children with direct services across Iraq, Jordan, Lebanon, and Syria. “The IRC-Sesame Workshop Ahlan Simsim program is the largest early childhood development program in a humanitarian setting,” said David Miliband, President and CEO of the IRC. “The … [Read more...] about Sesame Workshop Services Reached One Million Children in the Middle East

Jazwares President Appointed Chair of Make-A-Wish Foundation

By Allison Watkinson TLL Reporter Jazwares president Laura Zebersky has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. “Laura is a dynamic leader who has made a great impact during an important time in our chapter’s evolution,” said Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida. “With so many key initiatives … [Read more...] about Jazwares President Appointed Chair of Make-A-Wish Foundation

Who’s News: Licensing International Rising Stars Revealed

By Allison Watkinson TLL Reporter Licensing International has announced the six licensing professionals that will receive the 2022 Rising Star Award. The Rising Star Award from Licensing International celebrates the contributions of young professionals that work in the international brand licensing industry. To be eligible for the peer-nominated award, candidates must be a … [Read more...] about Who’s News: Licensing International Rising Stars Revealed

Transport for London Seeking New Licensing Agency

By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency

Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

By Allison WatkinsonTLL Reporter Sesame Workshop and Quest Diagnostics are starting a nationwide program to address health inequities among children in low-income and marginalized communities. The new multi-year program is called Quest for Health Equity (Q4HE), and is focused on providing a combination of donated testing services, educational programs, and funding to … [Read more...] about Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

Licensing International Names Delivering Good as its Charity of Choice

By Allison WatkinsonTLL Reporter Licensing International has named the non-profit organization Delivering Good as its charity of choice for product donations. Delivering Good is a non-profit that provides new merchandise donated by manufacturers and retailers to families facing economic, medical, social, and environmental challenges. Since 1985, Delivering Good has … [Read more...] about Licensing International Names Delivering Good as its Charity of Choice