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Cultural Licensing: British Library Extending Licensing Program to China

China will now have access to The British Library’s unmatched collection of documents, thanks to a deal brokered by the cultural licensing agency ARTiSTORY. The agency recently signed a multi-year agreement with The British Library to… . . . read more

Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care

The UK’s popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help “care experienced children.” That phrase in the UK refers to children in care, which may be under a Compulsory… . . . read more

Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO

By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts… . . . read more

Western Chief Partners With Girl Scouts for Branded Footwear

The Girl Scouts are about more than just cookies; now they’ve got their own line of boots, courtesy of Western Chief. The footwear company says it’s signed a deal with the Girl Scouts that pairs… . . . read more

Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

By Gary Symons TLL Editor in Chief You don’t get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women… . . . read more

Light Fund Channel Swimmers Complete Epic Challenge

The Light Fund’s hardy band of marathon swimmers reached France Thursday, and are feeling “euphoric, exhausted and completely humbled.” Two teams of swimmers called Team Optimist and Team High Hopes set off from the English… . . . read more

Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation

By Gary Symons TLL Editor in Chief Have fun when you’re camping, but keep it clean. That’s the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans… . . . read more

Light Fund Swimmers To Launch Channel Relay Swim Tomorrow

Hardy volunteers with the licensing charity the Light Fund will dive into the English Channel tomorrow and start swimming for France. There are two teams taking part in the daunting swim. At 9:30 p.m. Greenwich… . . . read more

Character Licensing: Peppa Pig Making Waves for Environment and Light Fund

Maybe pigs can’t fly, but they can certainly swim! Hasbro’s immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off,  Peppa… . . . read more

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more


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