The Licensing Letter

Retailers

Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop

By Allison Watkinson TLL Reporter Zappos has teamed up with Rover to launch a co-branded online footwear shop that's designed specifically for dog walkers. The partnership between Zappos and Rover was brokered by the media relations, marketing and licensing agency, Small Girls PR, on behalf of the Zappos retail company. “This partnership was a fantastic example of our brand’s … [Read more...] about Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop

Authentic Brands Signs Key eCommerce Deal With Cart.com

By Gary Symons TLL Editor in Chief Retail giant Authentic Brands Group has just signed a major strategic agreement with Cart.com for marketing and ecommerce services. Cart.com is a leading provider of unified commerce and logistics solutions, which enable merchants to sell and fulfill wherever their customers are. Through the partnership, Cart.com will provide … [Read more...] about Authentic Brands Signs Key eCommerce Deal With Cart.com

Wet Seal Announces Major Shift From Traditional Retail

By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail

Tesco Unveils Online Shop to Compete With Amazon in the UK

By Gary Symons TLL Editor in Chief The British supermarket giant Tesco is taking on Amazon, opening an online marketplace to sell a wide variety of products. While Tesco is primarily a grocer, the online shop will be selling things you wouldn't normally see in the grocery aisles, from furniture to toys, appliances to clothing. The Tesco shop has already put up roughly … [Read more...] about Tesco Unveils Online Shop to Compete With Amazon in the UK

Tetris and 7-Eleven Join Forces for Snackables and Stackables

By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables

Kartoon Studios Launches Amazon Storefront for the Stan Lee Universe

By Allison Watkinson TLL Reporter Kartoon Studios has launched a dedicated Amazon storefront for the Stan Lee Universe using the Meteor web3 development platform. Founded in 2023 by Daniel Kim, the Meteor web3 platform is a start-up ecommerce and metaverse company that focuses on using AI technology to create virtual fan-focused communities for brands and content creators. The … [Read more...] about Kartoon Studios Launches Amazon Storefront for the Stan Lee Universe

Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership

By Allison Watkinson TLL Reporter Myprotein has entered a licensing partnership with Tapatío Hot Sauce to create a selection of limited-edition sports nutrition products. The partnership between the two brands was brokered by Tapatío's exclusive licensing agency, Brand Central. Brand Central LLC is a global licensing and brand management agency that provides comprehensive … [Read more...] about Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership

Care Bears Bring The Love To Global Partnership With MINISO

By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO

Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions

By Allison Watkinson TLL Reporter Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment. “I'm thrilled with the launch of Star Editions’ latest print-on-demand shop," said Star … [Read more...] about Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions

Funko App Using eBay Data to Assess Value of Its Collectibles

By Allison Watkinson TLL Reporter Funko has announced an update to its official Funko app that incorporates new collection valuation capabilities powered by eBay transaction data.Scheduled for launch in the fourth quarter of 2023, Funko's direct-to-consumer (DTC) catalog app will be revamped to include the new eBay valuation feature.The new eBay data integration for the Funko … [Read more...] about Funko App Using eBay Data to Assess Value of Its Collectibles