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Character Licensing: Pokemon Getting a Poetic Apparel Collection

By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim… . . . read more

GAP Partners on New Lines for Eyewear, Home Products

The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids’ home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of… . . . read more

Technology: Walmart Expands Its Metaverse Ambitions

By Gary Symons TLL Editor in Chief Walmart is placing its bets on metaverse technologies as it announced the acquisition of an AR developer, and launched new augmented reality shopping experiences. The latter initiative sees… . . . read more

Amazon Marks Prime Day With Dream House in London

Ecommerce giant Amazon is launching the Prime Day Dream House in London July 6, with a slate of entertainment to mark Prime Day. Prime Day has become a cultural and retail phenomenon, rivalling Black Friday… . . . read more

Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much… . . . read more

Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal

By Gary Symons TLL Editor in Chief The world’s leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing… . . . read more

Amazon Unveils Top Toy List For Xmas 2021

By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you’re naughty or nice. Amazon says… . . . read more

Brand Central Announces E-Commerce Division

The global licensing consultancy Brand Central announced this week the launch of its new e-commerce division through a partnership with LA-based e-commerce platform provider, The Missing Piece. The move comes as brands and retailers have shifted… . . . read more

Special Report: Licensing In The Metaverse

By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we’re covering what may be the biggest story in licensing over the past decade and for the decade to come: the… . . . read more

Eddie Bauer Being Acquired By Authentic Brands

Retail and consumer products giant Authentic Brands and its partially owned subsidiary SPARC Group have reached an agreement to buy the outdoor clothing chain Eddie Bauer in a deal expected to close June 1. Deal… . . . read more


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