Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
June 20, 2022
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
June 20, 2022
By Gary Symons TLL Editor in Chief Everyone’s heard of chicken fingers, but cheese fingers? That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And… . . . read more
Harris-Sachs Snags Sweet Deals For RJ Palmer
June 3, 2022
By Allison Watkinson TLL Reporter Harris-Sachs has secured two new licensing partnerships with Nickelodeon’s SpongeBob SquarePants and National Lampoon’s Christmas Vacation for its client the RM Palmer Company. Founded in 2002 through a merger between… . . . read more
BRANDS
Licensing International Excellence Awards Honor Innovation
May 29, 2022
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop… . . . read more
FOOD AND BEAUTY
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
May 24, 2022
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more
FOOD AND DRINK
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
May 22, 2022
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
May 10, 2022
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more
PARTNERSHIPS
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
April 5, 2022
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage… . . . read more
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
April 1, 2022
By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more