Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone’s heard of chicken fingers, but cheese fingers? That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And… . . . read more
Harris-Sachs Snags Sweet Deals For RJ Palmer
By Allison Watkinson TLL Reporter Harris-Sachs has secured two new licensing partnerships with Nickelodeon’s SpongeBob SquarePants and National Lampoon’s Christmas Vacation for its client the RM Palmer Company. Founded in 2002 through a merger between… . . . read more
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage… . . . read more