By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
Trademarks/Brands
Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product. Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia. “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez
By Gary Symons TLL Editor in Chief The retail chain JCPenney is offering a new collection of Mexican-inspired cookware developed in partnership with chef Jenny Martinez. The affordable new collection, called Mesa Mia is now available in JCPenney stores and online. “JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us … [Read more...] about JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez
Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
KRAFT Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter. By Gary Symons TLL Editor in Chief Van Leeuwen Ice Cream is bringing back the frozen, cheesy goodness of its KRAFT Mac & Cheese ice cream this month in a deal brokered by the Kraft Heinz licensing agency Brand Central, LLC. The NYC-born brand is known for its … [Read more...] about Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
By Allison Watkinson TLL Reporter Bokksu has created a limited-edition advent calendar gift box for the holiday season called the Japan Wonderland Advent Calendar. Bokksu is a direct-to-consumer retail company that offers curated selections of traditional Japanese snacks, gifts, and home wares. The products that Bokksu offers are sourced through licensing partnerships … [Read more...] about Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
ZAG Enters Fruitful Partnership With Produce Giant Fresh Del Monte
By Gary Symons TLL Editor in Chief The global fruit and vegetable company Fresh Del Monte is looking for some 'Miraculous' results from its partnership with ZAG Animation. Fresh Del Monte is one of the world's leading vertically integrated producers, distributors and marketers of fresh and pre-cut fruits and vegetables. The company has worked with Miraculous before, but is … [Read more...] about ZAG Enters Fruitful Partnership With Produce Giant Fresh Del Monte
Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth
By Gary Symons TLL Editor in Chief Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies. The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies. The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the … [Read more...] about Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth
JPatton: The Company That Fiercely Protects Your Brand
Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright
By Gary Symons TLL Editor in Chief The company that turns tea into an art form, Tea Forté, has released a collection in partnership with The Frank Lloyd Wright Foundation. Frank Lloyd Wright, of course, is among the most celebrated architects and designers of all time, and the new collection is being unveiled as an exclusive collaboration celebrating design, … [Read more...] about Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright