By Allison WatkinsonTLL Reporter Jade City Foods and Don Clemente, Inc have entered a licensing collaboration for a line of coffee and hot sauces based on the Loteria card game. The licensing collaboration was brokered by Pacific Swell Brands on behalf of Don Clemente, the US representative of the rights to the Loteria game. Pacific Swell is a boutique licensing agency … [Read more...] about Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products
Trademarks/Brands
McDonald’s Brings The Elf on the Shelf To Happy Meals
By Allison Watkinson TLL Reporter The Lumistella Company, Rocket Licensing and McDonald’s are launching licensed The Elf on the Shelf Happy Meals in the UK and Ireland. The Elf on the Shelf Happy Meals will feature branded packaging, a choice of one of ten North Pole plush characters, or one of two Christmas-themed books. “This first-ever The Elf on the Shelf Happy … [Read more...] about McDonald’s Brings The Elf on the Shelf To Happy Meals
The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop
By Allison Watkinson TLL Reporter The boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop
Retail Trends: Christmas a Bit Less Merry in 2022
NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022
Asembl Brokers Sweet Deal Between Diageo and Sara Lee
By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee
Dragon Ball Fans Powering Up With G Fuel Licensed Beverage
By Allison Watkinson TLL Reporter G Fuel, Toei Animation and Crunchyroll are releasing a Dragon Ball Z inspired energy drink flavor called G Fuel Kamehameha. “We are pleased to partner with G FUEL on this Dragon Ball Z collaboration,” said Masayuki Endo, President and CEO of Toei Animation Inc. “Dragon Ball Z is known for its power-packed action, and G FUEL energy drinks … [Read more...] about Dragon Ball Fans Powering Up With G Fuel Licensed Beverage
Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover
By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover
Sustainability: McCain and Roblox Promote Regenerative Farming
By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming
Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes
By Gary Symons TLL Editor in Chief The Japanese restaurant chain Kura Sushi has released a clever and hilarious line of sushi boxes based on the instantly recognizable shapes from Tetris. It's another example of Tetris smartly using the shapes from the hit video game - called Tetriminos - in ways that resonate with its many fans. For example, TLL previously covered the … [Read more...] about Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes
Minecraft Expands Merch Deal With Ukonic
The videogaming juggernaut Minecraft has announced it will continue and expand its ongoing relationship with Ukonic a licensed product specialist. Ukonic is an industry leader in licensed home and wellness products and works with many of the largest entertainment brands in the world. Ukonic’s expertise is to translate the brand story into product that is as unique as the … [Read more...] about Minecraft Expands Merch Deal With Ukonic