By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair. The … [Read more...] about Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
Trademarks/Brands
Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to … [Read more...] about Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
Licensing Law: Boutique Owner Wins Trademark Ruling in Battle with Zara
By Gary Symons TLL Editor in Chief A British boutique has won a David vs. Goliath battle in a trademark dispute with global fashion giant Zara. Amber Kotrri (seen in photo, above) is the owner of House of Zana, a boutique fashion outlet that sells clothing online and from a single store in the small city of Darlington in the UK. But the fashion conglomerate Inditex felt the … [Read more...] about Licensing Law: Boutique Owner Wins Trademark Ruling in Battle with Zara
Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
By Gary Symons TLL Editor in Chief Stacy's Pita Chips is launching a delicious partnership with Girl Scouts to help empower young girls in the US. Stacy's is a woman-founded company that grew from a single sandwich cart to a popular, nationwide food brand. Today, Stacy's Pita Chips is in important part of the $19 billion Frito-Lay division of PepsiCo, but the company has … [Read more...] about Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
By Gary Symons TLL Editor in Chief It wasn't just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by local operators. The latest 'invasion' saw a Russian restauranteur and a local rapper unveiling Russia's new 'Stars Coffee' franchise last Thursday, under an awfully familiar logo. The … [Read more...] about Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Licensing software company Octane5 says the University of Massachusetts is the latest to adopt its BrandComply College licensing platform. The company developed BrandComply College to meet the specialized needs of universities and colleges dealing with unique licensing issues. The software is similar to the standard BrandComply product, with added features to meet the specific … [Read more...] about Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Licensing Mergers: IMG Acquires Auction and Live Events Company
By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company