The Licensing Letter

Children's Shows

Nex and Sesame Workshop Cook Up Cookie Monster Game 

By Allison Watkinson TLL Reporter Nex and Sesame Workshop have launched a new gaming experience called Cookie Monster’s Cookie Factory as part of their multi-title collaboration. The new release marks the fourth and final licensed Sesame Street game to be launched for their collaborative partnership. Cookie Monster’s Cookie Factory is designed as a puzzle adventure … [Read more...] about Nex and Sesame Workshop Cook Up Cookie Monster Game 

PNC Foundation and Fred Rogers Productions Expand Charitable Partnership 

By Allison Watkinson TLL Reporter PNC Foundation has expanded its partnership with Fred Rogers Productions with a charitable grant that will support its Alma’s Way series. Made through its PNC Grow Up Great initiative, the $1.4 million grant will help grow both the Alma's Way franchise and the organization's various community outreach programs. The outreach programs … [Read more...] about PNC Foundation and Fred Rogers Productions Expand Charitable Partnership 

pocket.watch Named to TIME100 List of Most Influential Companies for 2025

By Gary Symons TLL Editor in Chief The children’s entertainment company pocket.watch has been named to the TIME100 Most Influential Companies of 2025, a recognition of its role in reshaping the creator economy and redefining how young audiences engage with digital content. It's a huge honor for a relatively young company, but also recognizes the role of pocket.watch in an … [Read more...] about pocket.watch Named to TIME100 List of Most Influential Companies for 2025

Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

Lion Forge Entertainment’s Iyanu Series Makes UK Debut with ITVX

By Allison Watkinson TLL Reporter Lion Forge Entertainment and ITVX are bringing the Iyanu animated series to audiences across the UK and Northern Ireland. Beginning on July 3, ITVX will debut all 10 episodes of Iyanu season one on its streaming platform. “Iyanu has already captured the imagination of audiences in the U.S., and we’re excited to build on that momentum with … [Read more...] about Lion Forge Entertainment’s Iyanu Series Makes UK Debut with ITVX

Hidden Pigeon Secures Agreements Ahead of Licensing Expo

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo