The Licensing Letter

Children's Shows

Licensed Scooby-Doo Experience Expands with Custom Dog Builder

By Allison Watkinson TLL Reporter Warner Bros. Discovery and Acme Character Studio have expanded their licensed Scooby-Doo Character Studio experience with a new feature called the Dog Builder. The new canine addition to the licensed Character Studio will allow fans to create a fully-customizable dog character in the classic illustration style of … [Read more...] about Licensed Scooby-Doo Experience Expands with Custom Dog Builder

Viral Bluey Book Series Launches Two New Titles

By Gary Symons TLL Editor in Chief Much like the juggernaut kids series Bluey, the Bluey Book Reads is exploding as two new titles are coming to YouTube and Bluey.tv. BBC Studios together with Ludo Studio have released two new Bluey Book Reads that are designed to get fans of the hit TV show Bluey in the mood for Christmas. The series was created by Ludo Studio and … [Read more...] about Viral Bluey Book Series Launches Two New Titles

Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa

TLL Staff Sesame Workshop, nonprofit brand owner behind Sesame Street and Takalani Sesame, has named Dr. Onyinye (Onyi) Nwaneri Managing Director for South Africa.  She will be responsible for leading Sesame Workshop’s South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame, and broadening the … [Read more...] about Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa

Daniel Tiger Shows Its Stripes as Licensing Powerhouse

By Allison Watkinson TLL Reporter Fans of Daniel Tiger’s Neighborhood will have a lot of new ways to engage with the Emmy-award-winning PBS Kids Series.  Fred Rogers Productions and 9 Story Brands, the worldwide licensing agent for the series, have collaborated with more than 25 new and existing licensees on a wide assortment of products.  The lineup includes items … [Read more...] about Daniel Tiger Shows Its Stripes as Licensing Powerhouse

Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director

By Allison Watkinson TLL Reporter Toon2Tango has appointed Alice Burden as the company's new creative producer. In her new role, Burden will be responsible for leading the company's strategic and creative direction across Toon2Tango's portfolio of children's entertainment IPs. "We are thrilled to welcome Alice on board," said Toon2Tango CCO, Jo Daris. "Having worked … [Read more...] about Who’s News: Licensing Vet Alice Burden Joins Toon2Tango As Creative Director

Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

Kamala Harris Wins US Presidential Election … According to Kids

By Gary Symons TLL Editor in Chief The results are in, and Kamala Harris has won the US presidential election! No, not that election. The much more important one, in which kids pick the winner through a 'Kids' Vote' poll. Nickelodeon says Vice-President Kamala Harris was chosen the winner of the US election in its Kids Pick the President “Kids’ Vote” poll. Harris received … [Read more...] about Kamala Harris Wins US Presidential Election … According to Kids

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce

Entertainment & Licensing Company Victura Launches at MIPCOM

By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM