The Licensing Letter

Children's Shows

Reindeer In Here Products Landing In Target For Xmas

By Allison Watkinson TLL Reporter Paramount Consumer Products is launching an exclusive product collection for the upcoming premiere of the CBS Original, Reindeer In Here. Reindeer In Here is an animated holiday special based on a book of the same name by author Adam Reed. Reindeer In Here follows Blizzard (Blizz) and his friends’ as they band together to save the future … [Read more...] about Reindeer In Here Products Landing In Target For Xmas

Bob Iger Returns as CEO in Major Disney Shakeup

By Gary Symons TLL Editor in Chief After a rough two years for the Walt Disney Company, Robert Iger has been reappointed as the company's CEO. Iger will replace Bob Chapek, who has stepped down from the position of CEO. Iger spent more than 40 years at Disney and also ran the company as CEO during 15 of its most successful years, overseeing massive growth that made … [Read more...] about Bob Iger Returns as CEO in Major Disney Shakeup

ZAG Stages Its First Dedicated Brand Summit

New Licensing Partners Announced For Flagship Show Miraculous The animation house ZAG is hosting its first-ever brand summit in Mexico City, thanks to soaring ratings in Latin America. The award-winning studio says that, since establishing a dedicated office in Mexico in September 2021, enthusiasm for ZAG’s multiple award-winning flagship brand Miraculous - Tales of Ladybug … [Read more...] about ZAG Stages Its First Dedicated Brand Summit

MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo

By Gary Symons TLL Editor in Chief MGA Entertainment, Inc. (MGA)  has unveiled MGA Studios, an independent subsidiary backed with more than a half billion dollars in cash and assets. MGA also announced it has acquired Pixel Zoo Animation, a leading global digital animation studio, as MGA Studio's first acquistion. The company says the big move underscores MGA’s continued … [Read more...] about MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo

Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

By Gary Symons TLL Editor in Chief When the COVID-19 pandemic was first announced by the WHO in 2020, among the first corporate victims were those businesses that relied on in-person attendance. Among the hardest hit of all sectors were theme parks and other forms of experiential entertainment; in short, anything that relied on people travelling or showing up to a location … [Read more...] about Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

Popeye’s Fashion Update From Von Dutch Raising Funds For The SeaCleaners

By Allison Watkinson TLL Reporter Von Dutch has partnered with Popeye for a custom apparel collection in support of the ocean-cleanup organization, The SeaCleaners. Von Dutch is a streetwear fashion brand that was created in the early 2000s, and is currently owned by the French company, La Groupe Royer. “Ultimately, this collection is a blend of two cultural icons in … [Read more...] about Popeye’s Fashion Update From Von Dutch Raising Funds For The SeaCleaners

Kidoodle to Air Three Shows Licensed From TheSoul

By Allison Watkinson TLL Reporter TheSoul Publishing is expanding the reach of its family-friendly channels through a partnership with the safe streaming platform Kidoodle.TV. Starting this month, three of TheSoul's channels will be featured across the Kidoodle.TV service in both English and Spanish. The channels included in the licensing deal are 5-Minute Crafts, Slick … [Read more...] about Kidoodle to Air Three Shows Licensed From TheSoul

Who’s News: Sesame Workshop Appoints New Head of Creative Development

By Allison Watkinson TLL Reporter Sesame Workshop has promoted producer Kim Díaz as its new Vice President of Creative Development. As VP of Creative Development, Díaz will develop and lead the creative development strategy for new long-form and short-form series, specials, and other programming initiatives for Sesame Workshop. She will also be responsible for … [Read more...] about Who’s News: Sesame Workshop Appoints New Head of Creative Development

New Licensed CP Products Released to Mark 80 Years of Tweety

By Allison Watkinson TLL Reporter Warner Bros. Discovery is releasing new licensed consumer products collections for the ongoing 80 Years of Tweety anniversary celebration. The Tweety character is a part of the Warner Bros. Looney Tunes and Merrie Melodies series of animated cartoons. The character debuted in the 1942 short, A Tale of Two Kitties. Since its initial debut, … [Read more...] about New Licensed CP Products Released to Mark 80 Years of Tweety

Scholastic Releasing New Children’s Books Based on Dino Ranch

By Allison Watkinson TLL Reporter Scholastic and Boat Rocker have released the fifth and sixth titles in their licensed publishing program for the preschool series Dino Ranch. The new books in the Dino Ranch publishing program include a storybook titled Pterodactyl Attack! and a Level 1 reader called Home on the Ranch. Both of these books were made available for purchase … [Read more...] about Scholastic Releasing New Children’s Books Based on Dino Ranch