The Licensing Letter

Entertainment/Character

Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

By Allison Watkinson TLL Reporter Cartoon Saloon has secured a development deal with game publisher Asmodee to create a new kids' game based on the Irish Folklore Trilogy. The upcoming game will include three stories based on Cartoon Saloon's three Irish Folklore feature films; Wolfwalkers, Song of the Sea, and The Secret of Kells. The Irish Folklore Trilogy game will … [Read more...] about Irish Folklore Featured In New Game From Cartoon Saloon and Asmodee

Bulldog Expanding Licensing Opportunities for Hit Show Odo

By Allison Watkinson TLL Reporter Bulldog Licensing has expanded the licensing program for the Odo preschool entertainment brand in the UK and select international territories. Produced by Sixteen South and Letko, Odo is an animated TV series for the preschool demographic that was created by Colin Williams. The show follows a young owl named Odo and his best friend … [Read more...] about Bulldog Expanding Licensing Opportunities for Hit Show Odo

Jazwares and Crunchyroll Partner on Anime Collectibles

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP

Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Rainbow Brite is brighter than ever! With the growing demand for nostalgic properties, Rainbow Brite is making a statement for her 40th birthday by expanding her consumer products licensing program. Celebrate her birthday at the Licensing Expo Opening Night Party on Tuesday June 13th. For all licensing opportunities, contact Jacob Cohen at Earthbound Brands … [Read more...] about Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

Wildbrain and SEGA Land Some Super Sonic Licensees

By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees

Bulldog Secures New Licenses for Care Bears in the UK

By Allison Watkinson TLL Reporter Cloudco Entertainment and Bulldog Licensing have secured new licensees for the Care Bears: Unlock the Magic animated content in the UK. The new Care Bears: Unlock the Magic content includes six animated specials for release on Narrative Entertainment’s free-to-air kids TV channel, Tiny Pop. The first Care Bears special, Grumpy's … [Read more...] about Bulldog Secures New Licenses for Care Bears in the UK