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World of Warships Partners With Global Network of Naval Museums

Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to… . . . read more

Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction

Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more

Licensing Expo Putting on Big Show With Immersive Entertainment Offerings

By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns… . . . read more

Licensing Expo Keynote To Focus On Experiential Entertainment

By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it’s hard to say if Licensing Expo’s theme on experiential licensing is ironic, or a sign of rising hope. After… . . . read more

Smiley Celebrates 50 Years With Pop-up Experience

In celebration of the brand’s 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of… . . . read more

Experiential Licensing: Batman Interactive Experience Launching at Spyscape

A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE’s… . . . read more

Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global

By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as… . . . read more

Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club

By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on… . . . read more

Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more

Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more


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