The Licensing Letter

Experiential Licensing

Bluey’s Live Stage Show Coming To Canada, Eh?

By Allison Watkinson TLL Reporter The licensed theatrical production, Bluey’s Big Play: The Stage Show is coming to venues across Canada starting on December 8, 2023. The live show is based on the Bluey animated series which is available in Canada on Disney Junior, Disney Channel, Disney+ and STACKTV. The Bluey children's show follows the humorous adventures of a young … [Read more...] about Bluey’s Live Stage Show Coming To Canada, Eh?

Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

News Alert: Disney Sues Florida Governor Ron DeSantis

Lawsuit Filed After DeSantis-Appointed Board Voids Theme Park Agreement The Walt Disney Company has filed suit against Florida Governor Ron DeSantis for violating its First Amendment rights to free speech. The lawsuit accuses the governor of conducting a “targeted campaign of government retaliation” as punishment for the company’s decision to speak out against Florida's … [Read more...] about News Alert: Disney Sues Florida Governor Ron DeSantis

Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters

By Allison Watkinson TLL Reporter Falcon’s Beyond has began development on its first animated preschool series based on characters from its Katmandu entertainment franchise. This announcement follows the launch of the company's second Katmandu Theme Park in Punta Cana, which officially opened to the public on March 15, 2023. The upcoming preschool show features Boro … [Read more...] about Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters

First Amendment Challenge: DeSantis Issues More Threats Against Disney

By Gary Symons TLL Editor in Chief Florida Governor Ron DeSantis is again targeting Disney over the company's opposition to the so-called Don't Say Gay law. The news outlet Politico reported Friday that DeSantis and his administration issued a series of threats against the Walt Disney Company. In particular, the Governor is enraged that Disney neatly sidestepped his earlier … [Read more...] about First Amendment Challenge: DeSantis Issues More Threats Against Disney

Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game

By Gary Symons TLL Editor in Chief The location-based entertainment company Falcon's Beyond now offers consumer products and a new trading card game based on its Katmandu franchise. Following the grand opening of Katmandu Park | Punta Cana, Falcon’s Beyond also debuted its first ecommerce website, Shop Falcon’s Beyond (shop.falconsbeyond.com). “Shop Falcon’s Beyond is the … [Read more...] about Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game

Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze

By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze

Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents

By Gary Symons TLL Editor in Chief The Walt Disney Company is playing hardball, as it deals with financial and political threats from opponents internally and externally. The entertainment giant known for its lovable characters has put on its “angry eyes”—to quote the immortal line from Toy Story’s Mrs. Potato Head—as it hits back against Florida Governor Ron DeSantis, … [Read more...] about Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents

Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms

By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms