Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to… . . . read more
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
May 3, 2022
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more
Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
April 19, 2022
By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns… . . . read more
Licensing Expo Keynote To Focus On Experiential Entertainment
April 14, 2022
By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it’s hard to say if Licensing Expo’s theme on experiential licensing is ironic, or a sign of rising hope. After… . . . read more
Smiley Celebrates 50 Years With Pop-up Experience
April 11, 2022
In celebration of the brand’s 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of… . . . read more
Experiential Licensing: Batman Interactive Experience Launching at Spyscape
April 11, 2022
A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE’s… . . . read more
Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
March 10, 2022
By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as… . . . read more
Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
February 8, 2022
By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on… . . . read more
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
November 30, 2021
By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
November 18, 2021
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more