The Licensing Letter

Film

BoxLunch and WBDGCP Deliver Haunting Collection of Beetlejuice Merchandise

By Allison Watkinson TLL Reporter BoxLunch has partnered with WBDGCP for a limited-edition collection of Beetlejuice merchandise. The licensed collection features a wide variety of products across fashion, home décor and collectibles that are inspired by the original 1988 Beetlejuice film from Warner Bros. Pictures and its upcoming sequel, Beetlejuice Beetlejuice. The … [Read more...] about BoxLunch and WBDGCP Deliver Haunting Collection of Beetlejuice Merchandise

Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’

By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’

Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

By Allison Watkinson TLL Reporter Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice. Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter … [Read more...] about Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie

BBC Studios Restructures Its Growing Licensing Business

By Gary Symons TLL Editor in Chief BBC Studios is restructuring its consumer products and licensing business to deal with the rapid growth in that division.The studio has seen massive growth in its licensing business, thanks partly to the global success of the animated series Bluey, and other hits like the seemingly immortal Doctor Who.As a result, BBC Studios has announced a … [Read more...] about BBC Studios Restructures Its Growing Licensing Business

The Terminator Returns to the Present With 40th Anniversary Comics

By Allison Watkinson TLL Reporter Announced at San Diego Comic-Con, Dynamite Entertainment and Studiocanal are launching a new Terminator comic book series for the franchise's 40th anniversary celebration. The licensing partnership with Dynamite Entertainment was brokered by Creative Licensing agency on behalf of its long-standing client, Studiocanal. The upcoming Terminator … [Read more...] about The Terminator Returns to the Present With 40th Anniversary Comics

Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration

By Allison Watkinson TLL Reporter Universal Monsters, Cloudco Entertainment and UP&E have launched a partnership that combines Care Bears with licensed characters from Universal's classic horror franchises. The licensed monster mash-up will include a wide range of releases such as apparel, beauty, stationery, Funko Pop! figures, home décor, collectibles, plush, health care … [Read more...] about Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration

Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

By TLL Staff Kraft Heinz and Marvel Studios are launching licensed Deadpool and Wolverine collectible accessories, based on the company's ketchup and mustard bottles.The Kraft Heinz x Marvel Studios condiment collaboration is meant to gear fans up for the theatrical release of Marvel Studios’ Deadpool & Wolverine feature film. The limited-edition Deadpool & Wolverine … [Read more...] about Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

Stumptown Coffee and Laika Launch Coraline-Inspired Collab

By Allison Watkinson TLL Reporter Stumptown Coffee and Laika have partnered up for a Coraline-inspired collaboration that will include licensed products, themed menu items and in-person experiences. Founded in 2005, Laika is an animation and film production studio that specializes in producing high-quality animated films using a mixture of traditional stop-motion and 3D-CGI … [Read more...] about Stumptown Coffee and Laika Launch Coraline-Inspired Collab

DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza

By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza

Six Flags Expanding Fright Fest Attractions Through New Licensing Deals

By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals