The Licensing Letter

Film

Vineyard Vines and UP&E Launch Jaws Anniversary Collab

By Allison Watkinson TLL Reporter Vineyard Vines is launching a licensing collaboration with UP&E to promote the 50th anniversary of the original Jaws film. "Jaws isn't just our favorite movie, it's a part of our story," said Vineyard Vines co-founder, Ian Murray. "Our roots are on Martha's Vineyard, where Jaws was filmed, and this collaboration is a celebration of … [Read more...] about Vineyard Vines and UP&E Launch Jaws Anniversary Collab

Heineken 0.0 Hits the Screen with F1 The Movie

By Allison Watkinson TLL Reporter The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie. “At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s … [Read more...] about Heineken 0.0 Hits the Screen with F1 The Movie

Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts

By Allison Watkinson TLL Reporter Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps. The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand's limited-edition Frosted Blue … [Read more...] about Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts

James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark

Dubai-Based Developer Claims James Bond Trademarks Have Expired Due to 'Lack of Use' Gary Symons TLL Editor in Chief The world's greatest fictional spy, James Bond, now faces another mortal threat, this time from an Austrian-born, Dubai-based billionaire. Joseph Kleindienst, who is currently building a $5 billion luxury resort complex in Dubai called 'The Heart of … [Read more...] about James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark

Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences

By Gary Symons TLL Editor in Chief Disney is commemorating the 30th anniversary of Toy Story, the groundbreaking 1995 Pixar film that launched a global franchise and redefined animation. The studio's celebration of one of its top brands will include a slate of new products, theme park experiences, and a renewed global licensing agreement with Mattel. Since its … [Read more...] about Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences

Dynamite Entertainment Brings Stitch to Licensed Comics

By Allison Watkinson TLL Reporter Dynamite Entertainment and the Walt Disney Company are launching a new licensed comic book series for the Stitch franchise. Written by Connor Ratliff and James III, the plot of the upcoming Stitch comic follows Dr. Jumba Jookiba as he tries to collect the Villain Points needed to retain his membership benefits with the Evil Genius … [Read more...] about Dynamite Entertainment Brings Stitch to Licensed Comics

Ono Hawaiian BBQ Brings Lilo & Stitch Collectibles to Lunch Menu

By Allison Watkinson TLL Reporter Ono Hawaiian BBQ has partnered with the Walt Disney Company to release collectible meal bags featuring art inspired by Lilo & Stitch. Launched on May 14, the collaboration offers one of three licensed Stitch lunch bags with each purchase of Ono's Keiki or Ohana meal options. The restaurant's Keiki kids meals include a choice of … [Read more...] about Ono Hawaiian BBQ Brings Lilo & Stitch Collectibles to Lunch Menu

Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration