The Licensing Letter

Film

Peppa Pig To Air In Theaters For 20th Anniversary

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary

IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

Film Licensing: Here Are All of the Current Marvel Release Dates

By Gary Symons TLL Editor in Chief Between pandemics, economic meltdowns, writer and actor strikes, and the impact of streaming on film licensing, it seems almost impossible to keep track of when the latest Marvel films and series are coming out. Essentially, due to the factors above, Marvel's Multiverse Saga has been pushed back by at least a year, and it's sounding … [Read more...] about Film Licensing: Here Are All of the Current Marvel Release Dates

W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown

TLL Staff W Network's licensing elves have been busy, lining up five special partnerships to mark this year’s celebration of Hallmark Channel’s Countdown to Christmas. W Network has literally doubled its audience vs. prior weeks for total viewers, as it aired more premieres this year than ever before. The Countdown to Christmas programs are airing every Wednesday through … [Read more...] about W Network Unwraps Five Special Partnerships for Hallmark Christmas Countdown

ZAG Appoints New Franchise Marketing Director

A new Franchise Marketing Director has been appointed by ZAG, a global independent animation studio that produces popular brands such as Miraculous and Ghostforce. Michael Berreth, a veteran industry marketing executive who has worked on Disney’s Winnie-the-Pooh and Strawberry Shortcake, will be in charge of developing and implementing marketing strategies for ZAG’s brands … [Read more...] about ZAG Appoints New Franchise Marketing Director

Longest Ever Actors Strike Ends With “Historic Agreement”

By Gary Symons TLL Editor in Chief The entertainment and licensing industries breathed a collective sigh of relief as the longest actors strike in history came to an end at 12:01 a.m. on Nov. 9. SAG-AFTRA negotiators have approved a tentative agreement with film and TV studios, and on Wednesday called an end to the 118 day strike. The union's negotiating committee approved … [Read more...] about Longest Ever Actors Strike Ends With “Historic Agreement”

Nintendo Releasing Live Action Film Based on Legend of Zelda

By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda

Warner Celebrates 20th Anniversary of ‘Elf’ For The Holiday Season

By Gary Symons TLL Editor in Chief It's time to break out the pointy green boots and cook up a mess of spaghetti with candy, as Warner Bros. celebrates the holiday season by marking the 20th anniversary of Elf. A Christmas favorite starring Will Ferrell as Buddy the oversized elf, the film will deliver a big sack of new gifts for fans this year through various licensing … [Read more...] about Warner Celebrates 20th Anniversary of ‘Elf’ For The Holiday Season

Disney Celebrates Centennial With New TikTok Destination

By Gary Symons TLL Editor in Chief Disney is 100 years young, and is celebrating its centennial hanging out with the cool kids on TikTok. Starting Oct. 16, The Walt Disney Company unveiled a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together. "For more than 100 … [Read more...] about Disney Celebrates Centennial With New TikTok Destination

Monster High Launches Initiative To Support Children’s Mental Health

By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health