The Licensing Letter

Entertainment

ZAG Stages Its First Dedicated Brand Summit

New Licensing Partners Announced For Flagship Show Miraculous The animation house ZAG is hosting its first-ever brand summit in Mexico City, thanks to soaring ratings in Latin America. The award-winning studio says that, since establishing a dedicated office in Mexico in September 2021, enthusiasm for ZAG’s multiple award-winning flagship brand Miraculous - Tales of Ladybug … [Read more...] about ZAG Stages Its First Dedicated Brand Summit

Hallmark names Earthbound to spearhead expansion of iconic brand

EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand

The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

By Allison Watkinson TLL Reporter The boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

New Company Formed to License Mercer Mayer Books

By Allison Watkinson TLL Reporter Mercer Mayer has partnered with John R. Sansevere to develop licensing programs for Mayer's literary franchises through their new company, TWELVE/30. The newly created company has exclusive media and licensing rights to Mayer's original IPs across all consumer products and publishing categories. Throughout his career, Mercer Mayer has … [Read more...] about New Company Formed to License Mercer Mayer Books

Hot Topic Creating Apparel Line for Stan Lee Centennial

By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands.  "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial

Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe

By Allison Watkinson TLL Reporter Anime publisher VIZ Media has appointed Boutique Licensing Agency (BLA!) as its brand licensing and management representative in Europe. VIZ Media is a US-based entertainment company that focuses on manga publishing and anime distribution. The company currently serves multiple industries including publishing, animation, film, gaming and … [Read more...] about Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe

MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo

By Gary Symons TLL Editor in Chief MGA Entertainment, Inc. (MGA)  has unveiled MGA Studios, an independent subsidiary backed with more than a half billion dollars in cash and assets. MGA also announced it has acquired Pixel Zoo Animation, a leading global digital animation studio, as MGA Studio's first acquistion. The company says the big move underscores MGA’s continued … [Read more...] about MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo

Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine

By Allison Watkinson TLL Reporter Gibson and Gibson Gives have launched a licensed guitar line for the Ukraine relief effort as part of Julien’s Icons & Idols: Rock ‘N’ Roll live auction. All of the funds from the auction of Gibson's Guitars For Peace Ukraine Relief collection will be given in support of the people of Ukraine through the Disaster Emergency Committee, … [Read more...] about Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine

Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

By Gary Symons TLL Editor in Chief When the COVID-19 pandemic was first announced by the WHO in 2020, among the first corporate victims were those businesses that relied on in-person attendance. Among the hardest hit of all sectors were theme parks and other forms of experiential entertainment; in short, anything that relied on people travelling or showing up to a location … [Read more...] about Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK

By Allison Watkinson TLL Reporter Rocafella Leisure has entered a licensing agreement with Hasbro for a NERF Action Xperience entertainment centre in the UK. The NERF toy brand is best-known for a line of blasters that shoot foam-based projectiles. The brand is currently owned by the multinational entertainment conglomerate, Hasbro, Inc. The NERF-based family … [Read more...] about Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK