The Licensing Letter

Entertainment

Schools Compete for Magical Opportunity With Harry Potter

Broadway Licensing Global Introduces Competition for Schools to Produce Harry Potter and the Cursed Child High School Edition Productions in Their State By Gary Symons TLL Editor in  Chief Broadway Licensing Global is launching a contest to see who will stage the first official school production of Harry Potter and the Cursed Child. BLG and its family of imprints … [Read more...] about Schools Compete for Magical Opportunity With Harry Potter

Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe

By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe

Two Major Advances in Generative Music AI Announced by YouTube and Grimes

By Gary Symons TLL Editor in Chief Artificial intelligence is turning the licensing world on its head, and this week saw major announcements from YouTube and the artist Grimes. The Google-owned YouTube streaming service has licensed the voices of John Legend and Sia for AI-created soundtracks, while Grimes' company Create Safe is creating a new tool for publishing and … [Read more...] about Two Major Advances in Generative Music AI Announced by YouTube and Grimes

Wet Brush the First Brand to Participate in ‘Newman’s Deal’

By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’

ZAG Appoints New Franchise Marketing Director

A new Franchise Marketing Director has been appointed by ZAG, a global independent animation studio that produces popular brands such as Miraculous and Ghostforce. Michael Berreth, a veteran industry marketing executive who has worked on Disney’s Winnie-the-Pooh and Strawberry Shortcake, will be in charge of developing and implementing marketing strategies for ZAG’s brands … [Read more...] about ZAG Appoints New Franchise Marketing Director

Millimages Expands Licensing Program for Molang Across Latin America

By Allison WatkinsonTLL ReporterMillimages has announced several new licensing agreements and content sales in Latin America for its Molang entertainment brand. Created by Korean illustrator Hye Ji Yoon, Molang is a cute, gender-neutral bunny that focuses on joy, compassion, and love. Since its acquisition by Millimages in 2015, Molang's international presence has expanded to … [Read more...] about Millimages Expands Licensing Program for Molang Across Latin America

Rapid Growth Leads Falcon’s Beyond to Double Its Staffing

TLL Staff A global entertainment company and a leader in immersive storytelling, Falcon’s Beyond Global, Inc. (FBYD), is launching a massive hiring campaign for its Falcon’s Creative Group division. The company aims to double its staff by adding nearly 200 new team members who specialize in design, media, and technology. The move comes as the company experiences … [Read more...] about Rapid Growth Leads Falcon’s Beyond to Double Its Staffing

Sesame Workshop Announces New Sesame Street-Themed Live Show

By Allison Watkinson TLL Reporter Sesame Workshop and Round Room Live have announced a new North American tour production called Sesame Street Live! Say Hello. Sesame Street Live! Say Hello will feature officially licensed characters from the Sesame Street TV franchise in a new interactive production.“For over 50 years, Sesame Workshop has worked at the intersection of … [Read more...] about Sesame Workshop Announces New Sesame Street-Themed Live Show

WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details

By Allison Watkinson TLL Reporter World of Wonder and Voss Events have released details for the officially licensed Canada's Drag Race 2024 Tour. Scheduled to take place throughout February, the official tour will begin with an event in New Brunswick and then travel to event centers in Ontario, Saskatchewan, Manitoba, Alberta, and British Columbia. Canada's Drag Race is the … [Read more...] about WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details