The Licensing Letter

Entertainment

New Series Based on Angry Birds to Air on Amazon MGM Studios

By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is a fun and educational animated preschool series, with short, kid-friendly episodes of seven minutes each. The series, co-produced by Toonz Entertainment and … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Moomin Celebrates 80 Years With New Licensing Partners

By Allison Watkinson TLL Reporter The Point.1888 has secured four new licensees for the 80th anniversary of the Moomin characters brand. The partners will join a large portfolio of licensees that covers a wide range of categories. The Point.1888 says it's thrilled to have recently added Blade & Rose (Infant Apparel), Licensed to Charm (Jewellery), Practical … [Read more...] about Moomin Celebrates 80 Years With New Licensing Partners

Artists Return to Platform As Universal Signs TikTok Truce

By Gary Symons TLL Editor in Chief Universal Music Group has just signed a new, multi-dimensional licensing agreement that will see its artists return to the TikTok platform. UMG says the new deal will deliver "significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global … [Read more...] about Artists Return to Platform As Universal Signs TikTok Truce

Paramount Global Announces Leadership Shakeup

Bob Bakish Stepping Down, Trio of Execs to Share CEO Role Photo: George Cheeks, Chris McCarthy and Brian Robbins will collectively replace Bakish in a new "Office of the CEO." Photo credit: Paramount Global. By Gary Symons TLL Editor in Chief Paramount Global is making major changes, as long-time CEO Bob Bakish is stepping down, to be replaced by a three-person Office … [Read more...] about Paramount Global Announces Leadership Shakeup

Crunchyroll Launches Second Annual Ani-May Celebration Event

By Allison Watkinson TLL Reporter Crunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA. Throughout the month of May, fans can expect a wide range of … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event

Merchantwise Named Activision Blizzard’s International Licensing Representative

By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative

Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy

By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy