The Licensing Letter

Entertainment

Amtrak and Crayola Launch Experiential Licensing Partnership

By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership

Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

Master Chef Goes on the Road With a Sizzling New Live Tour

By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour

Penguin Random House Expands Disney Publishing Partnership

By Allison Watkinson TLL Reporter Penguin Random House (PRH) has signed new agreements with Disney Publishing to create and distribute licensed content for its portfolio of entertainment IP. “At Disney, we are storytellers at heart, with characters that appeal to every age and stage of life," said Disney Publishing SVP, Tonya Agurto. "These agreements with PRH will enable us … [Read more...] about Penguin Random House Expands Disney Publishing Partnership

Merchantwise Launches A Minecraft Movie Licensing Program in ANZ

By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ

Cyanide and Happiness Heads to Space with Pixel Starships

By Allison Watkinson TLL Reporter SavySoda has partnered with Explosm to bring the Cyanide and Happiness webcomic to its online Pixel Starships video game. Available for a limited time, the collaborative partnership offers Pixel Starships players access to licensed content inspired by the dark absurdist comedy found in Cyanide and Happiness. The exclusive in-game content … [Read more...] about Cyanide and Happiness Heads to Space with Pixel Starships