The Licensing Letter

Entertainment

Peanuts Continues Asia Expansion Through Trade Fair in Seoul

By Allison Watkinson TLL Reporter WildBrain CPLG has announced that the Peanuts character brand will appear at The Seoul Living Design Fair 2023 to showcase licensed lifestyle products. The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, and the Peanuts brand will be featured at the fair in a themed booth created by Peanuts … [Read more...] about Peanuts Continues Asia Expansion Through Trade Fair in Seoul

Fred Rogers Secures First Licensees for Donkey Hodie

By Allison Watkinson TLL Reporter Fred Rogers Productions and Licensing Street have secured several consumer products partnerships for the Donkey Hodie childrens' entertainment franchise. The first licensed collections scheduled for release include sleepwear from Komar, apparel from Mad Engine, costumes from Rubies and a range of toys and plush from Jada Toys. As the … [Read more...] about Fred Rogers Secures First Licensees for Donkey Hodie

FRED & FARID Agency Collabs on Absolute Clarity Music Video

By Allison Watkinson TLL Reporter The Chinese music group Absolute Purity and the advertising company FRED & FARID Shanghai have released a new video for the bands' single, Crime Fiction. FRED & FARID Shanghai is the Chinese division of the international advertising and brand management agency FRED & FARID. Crime Fiction is the second music video created by … [Read more...] about FRED & FARID Agency Collabs on Absolute Clarity Music Video

Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder

By Gary Symons TLL Editor in Chief There are a lot of action thrillers licensed in our industry ... but not many action thrillers about licensing. That's about to change, as Apple Original Film will debut the film Tetris on March 31, telling the story how a US entrepreneur won the rights from the Soviet Union. Tagged by the film's publicists as "The game you couldn’t put … [Read more...] about Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder

Hip Hop Exhibit Popping Up in NYC for Black History Month

An exhibit on the history of Hip Hop will be popping up February 25-26 in New York City as part of Black History Month. Black History Month in February also marks six months until the 50th Anniversary of Hip Hop in August 2023. “HIP HOP IS BLACK HISTORY” is a special pop up exhibit running from February 25-26 at Brooklyn Studios at City Point that will honor Hip Hop … [Read more...] about Hip Hop Exhibit Popping Up in NYC for Black History Month

Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series

By Gary Symons TLL Editor in Chief Spotlight Licensing has been appointed to help expand the licensing opportunities for the fairytale book series Anboran, which features people of color. The book series is the kind of success story all writers dream of, as author Ronnie Anderson Jr. self-published his initial anthology Five Amazing Fairytales. Since then, Anderson … [Read more...] about Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series

Genius Brands Launching First Children’s Series Produced by Artificial Intelligence

ChatGPT Among the AI Tools Used to Help Decrease Production Costs By Gary Symons TLL Editor in Chief It was just in December when TLL predicted Artificial Intelligence (AI) would become a major part of the licensing industry.  Now, Genius Brands International has announced the launch of its first AI-generated children’s series, Kidaverse Fast Facts, using OpenAI’s … [Read more...] about Genius Brands Launching First Children’s Series Produced by Artificial Intelligence

Lotus Global Made Official Licensing Agent For Mia and Me In LATAM

By Allison WatkinsonTLL ReporterStudio 100 Media has partnered with Lotus Global Marketing to expand the licensing program for its Mia and Me brand across LATAM.Lotus Global is a Brazilian licensing and marketing agency that specializes in representing brands from the entertainment, sports, games, arts and digital categories.Lotus plans to develop a multi-category licensing … [Read more...] about Lotus Global Made Official Licensing Agent For Mia and Me In LATAM

Buzzfeed Partners With Frederator For New Long-Form Series

By Allison WatkinsonTLL ReporterGenius Brands' Frederator Network has signed an exclusive deal with BuzzFeed for the development of long-form series based on Buzzfeed's original IP.Genius Brands International is a kids media company that develops, produces, markets and licenses branded entertainment properties and consumer products for media and retail distribution.Genius … [Read more...] about Buzzfeed Partners With Frederator For New Long-Form Series

Epic Rights Appointed Agency for Musical Legend Luther Vandross

By Allison Watkinson TLL Reporter The estate of Luther Vandross has appointed Epic Rights as its exclusive licensing and merchandise management agency. Luther Vandross was an American singer, songwriter and record producer who got his start in 1981, when he released his debut solo album, Never Too Much. Throughout his 30-year career, he sold over 40 million albums … [Read more...] about Epic Rights Appointed Agency for Musical Legend Luther Vandross