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Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership

By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children’s clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with… . . . read more

Licensing Bonanza: Marvel Unveils Entire Slate of MCU Films and Series

By Gary Symons TLL Editor in Chief Marvel Studios just blew the roof off the San Diego Convention Centre, where the future of the MCU Universe was unveiled to screaming fans. But it’s not just… . . . read more

Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is… . . . read more

Merry Makers Signs Deal For Line of Pete The Cat Footwear

By Allison Watkinson TLL Reporter MerryMakers has signed a licensing partnership with Josmo Shoe Corp. for a line of Pete The Cat toddler-to-kids shoes. “We’re thrilled to add Josmo’s team of marketing pros and creatives… . . . read more

Comics Licensing: Marvel Celebrates as Spiderman Hits the Big Six-Oh

Now that he’s hit 60, the web head not only qualifies for senior’s discounts, but is also getting a global licensing campaign. Marvel has announced its Spider-Man Beyond Amazing global marketing and consumer products campaign… . . . read more

Yu-Gi-Oh Creator Kazuki Takahashi Dies in Swimming Accident

Japanese artist Kazuki Takahashi, who spawned a global franchise with the comic Yu-Gi-Oh, has died in what appears to be a swimming accident. Takahashi, whose real first name was Kazuo, was discovered floating in the… . . . read more

Chick-Fil-A Launches Literary partnership with author Diane Alber

The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles… . . . read more

Peanuts Appoints Wildbrain For CP Licensing in Asia-Pacific

WildBrain CPLG is celebrating their appointment as the agency for Peanuts Worldwide in Asia, as the brand hits $2.5 billion in CP sales. “As an owner of the brand and the producer of all-new Peanuts… . . . read more

Manga Licensing: Ukonic Secures Deal For Naruto Product Line

The anime and manga publisher VIZ Media has teamed up with Ukonic to bring “Naruto Shippuden” products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or… . . . read more

British Comic Beano Celebrates 85 Years With New Campaign

The world’s longest running weekly comic, Beano, will celebrate its 85th anniversary next year with a national licensing campaign by Rocket. Beano first hit print in 1938, before the Second World War, and became one… . . . read more