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BRANDS

Licensing International Excellence Awards Honor Innovation

The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop… . . . read more

Licensing Agencies: Miffy Finds New Representation With Rocket in UK

The popular children’s character Miffy has hired Rocket Licensing, after its former agency in the UK shut down. Mercis, which holds the rights to the Miffy books and characters, says that after DRI Licensing’s decision… . . . read more

Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham,… . . . read more

Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection

If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the… . . . read more

Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and… . . . read more

TOMY Named Master Toy Partner For Little SPOT Book Series

The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company th­­­­­at grows brands… . . . read more

RETAIL

Ninja Life Hacks Launches Emotional Learning Products at Walmart for Mental Health Month

Ninja Life Hacks has announced the launch of licensed learning products at Walmart featuring their superhero characters such as Positive Ninja and Angry Ninja. Walmart will promote the products as its focus May, National Mental… . . . read more

Literary Licensing: Sesame Workshop Expands Into Book-Based Productions

By Allison Watkinson TLL Reporter Sesame Workshop will be expanding its animation slate with book-based licensed properties, starting with E.B. White’s classic novel Charlotte’s Web. The upcoming projects are part of a major and ongoing change… . . . read more

World Book Developing Historical Board Games With Ion Game Design

By Allison Watkinson TLL Reporter World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand. The licensed history-themed board… . . . read more

Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the… . . . read more


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