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Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City… . . . read more

Virtual Land For Sale in Newly Unveiled Sports Metaverse

By Gary Symons TLL Editor in Chief If you’re in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on…. . . . read more

Social Media: Tik Tok Star Addison Rae Announces First Toy Line

Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was… . . . read more

NFTs, social media and new retail rules at Licensing U

Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education… . . . read more

Brown & Friends Appearing in Starbucks For The Holidays

Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more

Licensing Trends: Major Brands Are Betting On The Metaverse

By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced… . . . read more

Music Licensing: Snapchat Inks Deal To Access Music From Sony

The social media giant Snapchat has signed a deal with Sony Music Entertainment, allowing it to include music from Sony artists in the app’s library of licensed works. Users typically draw from that music library… . . . read more

Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse

By Gary Symons TLL Editor in Chief Facebook CEO Mark Zuckerberg unveiled today his new vision for the social media giant, introducing a major branding change of the parent company under the name Meta. More… . . . read more

Licensing Law: Trump Social Media Site Faces Potential Legal Action

By Gary Symons TLL Editor in Chief Former US President Donald Trump faces more legal troubles, as the Software Freedom Conservancy (SFC) says Trump’s new social media network violates a free and open-source software licensing agreement by… . . . read more

Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye

Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various… . . . read more