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Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake

By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake

The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment

By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment

NSB and Yuzu Dating App Announce New Licensing Relationship

By TLL Staff Match Group’s Yuzu social app has signed a licensing partnership with the Asian-American music and online entertainment group, North Star Boys (NSB).  Available on the iOS store, Yuzu is a social media and dating app that provides a platform for the Asian diaspora community to connect through shared values and interests. The Yuzu and NSB partnership will … [Read more...] about NSB and Yuzu Dating App Announce New Licensing Relationship

Underscore Talent Launches New Division for STEM Education

By Allison Watkinson TLL Reporter Underscore Talent is launching a new division that focuses on representing creative talent across STEM, learning and education. A subsidiary of TheSoul Publishing, Underscore is a talent management firm that represents a diverse client base of content creators across multiple social media, online streaming and gaming platforms. This includes … [Read more...] about Underscore Talent Launches New Division for STEM Education

Cronus Global to Rep emoji company in US and Canada

By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada

Artists Return to Platform As Universal Signs TikTok Truce

By Gary Symons TLL Editor in Chief Universal Music Group has just signed a new, multi-dimensional licensing agreement that will see its artists return to the TikTok platform. UMG says the new deal will deliver "significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global … [Read more...] about Artists Return to Platform As Universal Signs TikTok Truce

Viral TikTok Sensation Sad Nuggie Enters World of Licensing

By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing

Licensing Law: Google Faces Fines, Multibillion Dollar Lawsuit In Europe

By Gary Symons TLL Editor in Chief The search and advertising giant Google is facing a double whammy of legal threats over its media activities in the European Union. In one case, Google was fined €250 million on March 20 by French regulators, who say the company breached an agreement to pay media companies for reproducing their content online. In the second case, … [Read more...] about Licensing Law: Google Faces Fines, Multibillion Dollar Lawsuit In Europe

What Will A TikTok Ban Mean For Brands and Licensing?

By Gary Symons TLL Editor in Chief The threat of a TikTok ban just got a lot more real, leaving brands, influencers and businesses scrambling to find a 'Plan B' for social media influence. The US House of Representatives passed a bill Wednesday, March 13, that would require TikTok's parent company ByteDance to sell the social media platform or face what amounts to a … [Read more...] about What Will A TikTok Ban Mean For Brands and Licensing?

Must Read: Universal Music Calls Time Out on TikTok Agreement

By Gary Symons TLL Editor in Chief Universal Music Group just dropped a bomb on TikTok, saying it will back out of its music licensing agreement with the social media giant. The music publisher, one of the global 'Big Three' that dominates the industry, says it will remove all songs from TikTok, accusing the company of trying to bully them into taking a bad deal over … [Read more...] about Must Read: Universal Music Calls Time Out on TikTok Agreement