By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA… . . . read more
NBA’s Latest NFT Offering Marred by Hackers
April 22, 2022
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more
Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
April 19, 2022
Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and… . . . read more
Sports Licensing: IMG Tagged To Rep Basketball World Cup
April 12, 2022
FIBA, the International Basketball Federation, has appointed IMG as global master licensee of the FIBA Basketball World Cup 2023. IMG is a global leader in sports, fashion, events and media. IMG also specializes in licensing,… . . . read more
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
March 31, 2022
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th… . . . read more
Sports Licensing: Fanatics Gets In The Ring With WWE
March 28, 2022
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world’s premier wrestling federation with a wide variety of opportunities across all of Fanatics’ platforms. WWE… . . . read more
Sports Illustrated Partners With OneOf For NFT Collection
March 10, 2022
By Allison Watkinson TLL Reporter OneOf, an NFT platform for music and sports, has officially launched the Legends of the Gridiron NFT collection in partnership with Sports Illustrated. The licensed NFT collection is available for… . . . read more
Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France
March 2, 2022
Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts,… . . . read more
Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands
February 28, 2022
By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and… . . . read more
Sports Licensing: Streaming TV Wins Gold At The Olympics
February 24, 2022
By Gary Symons TLL Editor in Chief Streaming services have emerged as the clear winner in the Olympic competition for viewers. With figures out in both the US and Canada, networks covering the 2022 Winter… . . . read more