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EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant… . . . read more

EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals

By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30… . . . read more

EA x Marvel Deal Brings Superheroes and Football Heroes Together

By Allison Watkinson TLL Reporter Electronic Arts and Marvel Entertainment are collaborating to bring a new cast of FIFA Ultimate Team Heroes to EA SPORTS FIFA 23. Marvel is one of the world’s most prominent… . . . read more

Brevettar Announces Multi-Year Deal With Ikonick

By Allison Watkinson TLL Reporter Brevettar has announced a new collaboration between Upper Deck and Ikonick to create a collection of artistic designs showcasing current and past sports superstars. “Brevettar is very pleased to extend… . . . read more

Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal

By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of… . . . read more

Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA… . . . read more

Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup

World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same… . . . read more

Virtual Land For Sale in Newly Unveiled Sports Metaverse

By Gary Symons TLL Editor in Chief If you’re in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on…. . . . read more

Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will… . . . read more

Sports Licensing: Superclub and Bundesliga Launch New Board Game

Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on… . . . read more