By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
Toys and Games
Mattel and Universal Pictures Bring Hot Wheels to Cinema
By Allison Watkinson TLL Reporter Mattel Creations and Universal Pictures are launching new Hot Wheels collectibles based on Back to the Future and Jaws. Set to debut at San Diego Comic-Con 2025, the licensed collection will commemorate the 40th anniversary of Back to the Future and the 50th anniversary of Jaws. “These movies have left an indelible mark on pop … [Read more...] about Mattel and Universal Pictures Bring Hot Wheels to Cinema
Women in Toys Unveils 2025 Wonder Women Awards Finalists
By Gary Symons Women in Toys, Licensing & Entertainment (WiT) has announced the finalists for the 2025 Wonder Women Awards. The event is held annually to celebrate the outstanding women shaping the future of toys, consumer products, licensing, and entertainment. The annual gala will take place on Thursday, September 11 at The Beverly Hilton in Beverly Hills, under the … [Read more...] about Women in Toys Unveils 2025 Wonder Women Awards Finalists
Spin Master and Nickelodeon Explore Dora’s 25th Anniversary with Toys
By Allison Watkinson TLL Reporter Spin Master and Paramount Consumer Products are launching a collection of licensed Dora toys for the brand's 25th anniversary. Created in collaboration with Nickelodeon Animation, the licensed Dora collection features a range of interactive playsets, musical toys and character-themed dolls. Featuring several Spanish vocabulary and … [Read more...] about Spin Master and Nickelodeon Explore Dora’s 25th Anniversary with Toys
WildBrain CPLG Expands Hasbro Licensing Partnership to France
By Gary Symons TLL Editor in Chief WildBrain CPLG has expanded its long-standing licensing partnership with Hasbro to include representation in France, the companies announced today. The agreement covers Hasbro’s wide portfolio of entertainment and toy brands, including Peppa Pig, My Little Pony, Transformers, Nerf, Play-Doh, Dungeons & Dragons, Magic: The Gathering, and … [Read more...] about WildBrain CPLG Expands Hasbro Licensing Partnership to France
Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
TLL Staff Cottage Door Press, a children’s book publisher celebrating its 10th anniversary in 2025, has announced the launch of the Luna StoryTime Projector, a new 3-in-1 device designed to make storytime more immersive and screen-free. This marks the company’s first official move into the toy category. Luna combines a projector, audio and music player, and night light in … [Read more...] about Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, … [Read more...] about Cloudco and Jazwares Spread Joy with Care Bears Collaboration
Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
Anne Stokes and Q Workshop Play to Win with Tabletop Collection
By Allison Watkinson TLL Reporter Art Ask Agency has secured a licensing collaboration with Q Workshop on behalf of the gothic fantasy artist, Anne Stokes. The new partnership brings Anne Stokes’ mystical imagery to tabletop gaming with an exclusive line of dice trays, dice pouches and gaming dice. Inspired by some of the artists' most popular illustrations, the … [Read more...] about Anne Stokes and Q Workshop Play to Win with Tabletop Collection
Brentwood Licensing Named Licensing Agent for Wham-O
By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O