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Toys and Games

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

February 25, 2025

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär

February 24, 2025

By Allison Watkinson TLL Reporter Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends. First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners. "We’re excited to team up with United … [Read more...] about Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär

Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

February 21, 2025

By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

Teddy Mountain and Aardman Launch Cracking Plush Gromit!

February 20, 2025

By Allison Watkinson TLL Reporter Teddy Mountain UK is set to release a licensed make-a-bear plush toy based on Gromit from Aardman's Wallace & Gromit franchise. Available in the UK on April 25, the upcoming Gromit plush follows last year's debut of a licensed plush toy inspired by Aardman's Shaun the Sheep character IP. “The hugely successful release of our Shaun … [Read more...] about Teddy Mountain and Aardman Launch Cracking Plush Gromit!

Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys

February 18, 2025

By Gary Symons TLL Editor in Chief The new and fast-growing toy company Wyncor will be producing a new line of Dungeons & Dragons-themed Miraball Surprise toys. Wyncor says it just signed a licensing agreement with Hasbro and its Wizards of the Coast division, which owns the Dungeons & Dragons brand. The new collection is set to launch in the second quarter of … [Read more...] about Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys

Spielwarenmesse Reports Another Strong Year for Nuremberg Toy Fair

February 4, 2025

By Gary Symons TLL Editor in Chief The Nuremberg Toy Fair displayed the ongoing strength of the toy industry, despite a slowdown in sales in the post-COVID years. The toy industry has seen a bit of a slump over the past two years, but that slump came after incredibly dramatic growth during the pandemic. At the Nuremberg Toy Fair this year, the industry showed off … [Read more...] about Spielwarenmesse Reports Another Strong Year for Nuremberg Toy Fair

Hot Wheels and Ferrari Race into Toy Partnership

January 28, 2025

By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership

Lego’s Vincent Van Gogh Set Turns You Into a Master Artist

January 28, 2025

By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist

New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

January 24, 2025

By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes  a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

Teddy Mountain Introduces Sustainable ECO Origins Plush Line

January 22, 2025

By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line

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