By Gary Symons TLL Editor in Chief Hasbro says older people need to have fun just as much as kids, and is working on a range of age-inclusive games for the young at heart. The fourth of those games, TABOO Charades, has been redesigned by Hasbro's partner Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the … [Read more...] about Hasbro Targets Older Customers With Age-Inclusive Games
Toys and Games
Hasbro Women Innovators of Play Announces Challenge Details
TLL Staff Hasbro is opening up opportunities for female toy and game inventors by inviting them to join their Women Innovators of Play Challenge. The challenge follows the Women Innovators of Play conference in October with a goal of finding the next great woman-led mass market toy or game. Ideas will be judged on innovation, mass marketability, fun factor and … [Read more...] about Hasbro Women Innovators of Play Announces Challenge Details
Lego Making Three Licensed Live-Action Movies With Universal
By Gary Symons TLL Editor in Chief The Lego Group will be making three new movies with Universal PIctures, helmed by A-List directors Jake Kasdan, Patty Jenkins and Attack the Block filmmaker Joe Cornish. The news was revealed as an exclusive from the entertainment publication Deadline, which says the plots of the still untitled movies are still being kept under … [Read more...] about Lego Making Three Licensed Live-Action Movies With Universal
Lego Signs Major Partnership Deal With Sports Giant Nike
By Allison Watkinson TLL Reporter The Lego Group has signed a multi-year partnership with Nike for a series of co-branded products, content and experiences focused on sports and play. "At the Lego Group, we believe in the power of play to inspire and develop the builders of tomorrow," said Lego Group VP, Alero Akuya. "By combining the creativity of Lego play with the … [Read more...] about Lego Signs Major Partnership Deal With Sports Giant Nike
Parents Prioritizing Toys For the Holidays in 2024
By Gary Symons TLL Editor in Chief Parents are putting their kids' need for toys ahead of other budget items this holiday season. That's the finding of a large survey of 1,000 U.S. parents, conducted by Wakefield Research, on behalf of The Toy Association. The survey found that while families are generally keeping a tighter eye on their holiday budgets due to inflation, 69% … [Read more...] about Parents Prioritizing Toys For the Holidays in 2024
NRF Predicts US Holiday Spending Close to $1 Trillion
By Gary Symons TLL Editor in Chief The National Retail Federation predicts holiday spending will grow by 2.5 to 3.5% in 2024, boosting U.S. spending to almost $1 trillion. The NRF says the increase will equate to spending of between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same time … [Read more...] about NRF Predicts US Holiday Spending Close to $1 Trillion
Brown Toy Box Launching STEAM Toys for Iyanu Series
By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series
GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
By Gary Symons TLL Editor in Chief Gamefam is bringing Moose Toys' best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform. The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion … [Read more...] about GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
By Gary Symons TLL Editor in Chief Toy inventors can get the opportunity of a lifetime, as People of Play’s Inventor & Innovation Conference kicks off on November 6. Registered inventors can make appointments now with representatives from more than 80 toy and game companies including Disney, Mattel, Hasbro, Spin Master and Moose Games. This year’s conference, … [Read more...] about People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership