The Licensing Letter

Video Games and Software

Licensing Deal Combines Super Mario With Super Oreos

By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos

Catch the Hottest Licensing Trends With The Lightning Report

Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report.  Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report

Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment

By Allison WatkinsonTLL ReporterRovio Entertainment has entered a licensing partnership with Legends of Learning for a series of Angry Birds educational games.Rovio Entertainment is a global company that specializes in creating, developing and publishing mobile games. Rovio is best known for its Angry Birds entertainment franchise which was initially released as a mobile game … [Read more...] about Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment

Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller

By Allison WatkinsonTLL ReporterXbox and Bethesda have entered a licensing partnership for a limited-edition Xbox controller and headset inspired by the Starfield video game.Starfield is an open-world science fiction role-playing video game that is scheduled for release for Microsoft Windows and the Xbox Series S/X console in September 2023.The game is developed by Bethesda … [Read more...] about Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller

Wildbrain and Supercell Partner On World of Clash Licensing Program

By Allison Watkinson TLL ReporterWildBrain CPLG has secured a global partnership with Supercell to create a licensing program for its World of Clash mobile franchise. World of Clash is an online multiplayer strategy game franchise for mobile devices that includes both Clash of Clans and Clash Royale. The terms of the deal allows WildBrain CPLG to represent the international … [Read more...] about Wildbrain and Supercell Partner On World of Clash Licensing Program

Video Games: CONMEBOL Renews Partnership With EA Sports FC

By Allison Watkinson TLL Reporter EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America. The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand. The renewal will also provide support of … [Read more...] about Video Games: CONMEBOL Renews Partnership With EA Sports FC

The Sims To Build Its First Licensing Program With Brandgenuity

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity

Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi

By Allison Watkinson TLL Reporter Bandai Namco is bringing the Tamagotchi brand to the 2023 Licensing Expo to expand its consumer products licensing program. Tamagotchi is a virtual-reality pet brand that was originally released as a handheld video game in Japan in 1996 and in the U.S. the following year. Since its initial launch, Bandai Namco has extended the Tamagotchi … [Read more...] about Expo: Bandai Namco Seeking Partners for Virtual Pet Brand Tamagotchi

Wargaming Sets Sail on World of Warships Collab With Naval Museums

By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums