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Toya and Dove Launch Game Supporting Female Self Esteem

By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces… . . . read more

Angry Birds Get Rolling With Skateboard Deal

By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand… . . . read more

FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It’s an announcement that strikes home for me,… . . . read more

EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant… . . . read more

Trade Shows: Spotlight on Sony Pictures at BLE

Sony Pictures Consumer Products to Highlight Licensing Opportunities for Major Hits, Including The Boys, Cobra Kai, Wheel of Time, Ghostbusters, and 10 Adaptations of Video Game Properties By Allison Watkinson TLL Reporter Sony Pictures Consumer… . . . read more

Firefly Games Launches New Studio For Metaverse Development

By Gary Symons TLL Editor in Chief The mobile developer Firefly Games has created a new metaverse development studio called Metaworld Entertainment. The company’s belief in the future of the metaverse is underlined by the… . . . read more

Angry Birds Take Wing With Mighty Mojo Plush Line

By Allison Watkinson TLL Reporter Mighty Mojo Toys has partnered with Rovio Entertainment to release a new plush line-up based on the Angry Birds brand. The licensing deal was facilitated by Angry Birds’ global licensing… . . . read more

Layer Licensing Unveils New Plan For Video Game Licensing

By Gary Symons TLL Editor in Chief Layer Licensing is partnering with fintech company Sanlo to help gaming companies finance their licensing deals. It’s another big move in Layer’s innovative approach to video game licensing,… . . . read more

Vikings Go Mobile in MGM x NetEase Games Deal

By Allison Watkinson TLL Reporter NetEase Games and MGM have announced a licensing collaboration between the TV series, Vikings and the popular game, Vikingard. Vikingard is a popular role-playing simulation game for mobile devices. It… . . . read more

Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab

By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite… . . . read more


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