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Disney’s Winnie The Pooh Gets A “Bearbnb”

By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh’s 95th anniversary, but we just had to draw your attention to a clever collaboration with travel… . . . read more

Hot Wheels Monster Trucks Go Live

Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with… . . . read more

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more

OceanX Takes Over Crayola Experience

Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the… . . . read more

MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App

Travel is starting to come back as vaccine programs in the US and abroad approach herd immunity status, and that is touching off a wave of new licensing deals. Among them, Meredith Corporation’s MyLife  is teaming up… . . . read more

Academic Travel and American Girl Create Vacation Experiences

Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies… . . . read more

Fabletics Partners With Tough Mudder

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes… . . . read more

Wham-O Gets Into Board Games in Deal With Winning Moves Games

Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into… . . . read more

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more

UFC Taps Startup Fabacus For Fan Reward Program

In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s… . . . read more


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