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Funko Releases Six New Disney Games

Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, ​and Disney Hidden Mickeys. Players can fly with Dumbo or Buzz Lightyear, climb a beanstalk with Mickey Mouse, and even take the It’s a Small World cruise from Disney Parks, all from the family’s dining room table. The marquee Disney it’s a small world interactive game will allow nostalgic parents to share the magic of the famous cruise with Disney Parks’s newest and youngest fans. The game is designed to follow the playful route through the Disney Parks attraction on a 3D game board, with stunning illustrated scenes from the classic attraction. All of the games are… . . . read more

ZAG Invests In Interactive Storytelling Tech Firm Epopia

Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a “unique epistolary letter format that encourages children to read and write through interactive storytelling.” To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the responses they get to story prompts sent to them by mail. That’s right. Not email, but actual, old-fashioned, pick it up with your hands snail mail that is hand delivered by a postal worker to your mail box. The new deal is an extension of the existing agreement between the two companies, with Epopia holding the global licensing rights in the category for Miraculous™- Tales of Ladybug & Cat… . . . read more

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There’s something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for smart people. For this year’s Challenge, the competitors had to create a complex machine with the sole purpose of pouring some NERD candies out of a box. From the field of 140 talented competitors the judges chose winners for different age groups and a Family Category. The winning submission in that division can be seen in the video below, and shows how a chef adds NERDS to a crepe pancake. The machine takes over two minutes to pour the Nerds,… . . . read more

Museum of Discovery & Science Goes Mesozoic With Dino Dana

Fort Lauderdale’s famous Museum of Discovery and Science is ushering in some Stegosaurus-sized fun for kids in a partnership based on Dino Dana The Movie. Kids will discover the wonders of the Mesozoic era, as Dino Dana and her friends roar into the Museum of Discovery and Science (MODS). Guests can visit the new Dino Dana exhibit, see the coolest dino augmented reality (AR) experience and catch Dino Dana The Movie on its ‘GIANT’ screen as part of the MODS Discovery Pass. The film will be released on May 22 with official red carpet premieres at MODS on Saturday, June 5 and Sunday, June 6. “Fascination with prehistoric life never goes extinct, and MODS is excited to partner with Sinking Ship Entertainment and Safari Ltd. for the official U.S. launch… . . . read more

Augusta Partners on EA Sports PGA Tour

Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events in the world, with some of the most recognizable traditions in sports. The Masters made its first-ever virtual appearance with EA SPORTS in 2011, and its return to video games has been highly requested by golf fans. Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament, unveiled the new cover of EA SPORTS PGA TOUR today during his annual press conference before the… . . . read more

Twin Studies Predict Strong Recovery For Licensing and Retail

By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world.  License Global released its report—COVID-19: What Happens Next—on the impact of COVID-19 on the licensing industry, with survey respondents showing the industry as a whole suffered declining revenues and layoffs. The good news, says the License Global report, “Industry professionals on average expect business to stabilize and return to broadly pre-COVID-19 levels by December 2021. Most notably, 45 percent of respondents anticipate a rise in annual revenue, while 28 percent anticipate an increase in headcount and… . . . read more

Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia

A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin’s Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game franchise, Assassin’s Creed. The agreement will see Osool Entertainment create three brand new Assassin’s Creed indoor attractions in Saudi Arabia, targeting fans aged 8-40 years. Scheduled to open in Spring 2021, the Assassin’s Creed attractions will be situated within Osool Entertainment’s indoor Fizz Adventure parks and consist of a branded parkour course including a rope and ninja course. The immersive experience will bring to life themes and elements from the video game franchise’s first installment, giving guests… . . . read more

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world’s largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay company which produces the hit culinary competition series MASTERCHEF. This week the two culinary powerhouses announced they are extending their partnership with all-new, live, online cooking classes hosted by MASTERCHEF contestants from past seasons. Adding to the 400+ dining experiences booked to date, the new Eatwith MASTERCHEF virtual format will give fans and home cooks alike a unique opportunity to invite their favorite MASTERCHEF contestants into their kitchens for… . . . read more

EXPERIENTIAL

M&A & Partnerships

This week in mergers, aquisitions, and partnerships:

Crunchyroll is now the majority investor in VIZ Media Europe Group, consolidating its hold over the European anime market, and Dr. Seuss Enterprises launches a new 5-year touring show with Kilburn…


. . . read more

Experiential

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…


. . . read more


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