The Licensing Letter

Backpacks, Messenger Bags

Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

By Gary Symons TLL Editor in Chief Success brings its own rewards, and in the case of Miffy and Skinnydip, a successful launch in July has resulted in a new fashion line. The beloved kid's brand Miffy collaborated with Skinnydip, a supplier of quirky accessories, clothing and lifestyle products, in a multi-product launch in July. Thanks to the high sell-through rate, … [Read more...] about Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

Concept One Releasing Magical Harry Potter Backpacks

TLL Staff Concept One Accessories will be releasing a line of backpacks, perfect for carrying your wand and other school supplies, for LA retailer Fred Segal. The new line of backpacks are being produced in partnership with Warner Bros. Discovery Global Consumer Products for release on Aug. 15,  2023. The line features a range of cross body and mini backpacks designed to give … [Read more...] about Concept One Releasing Magical Harry Potter Backpacks

Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups

By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups

Jewel Appointed Exclusive Licensing Agent for SCOUT

By Gary Symons TLL Editor in Chief Jewel has been named the exclusive licensing agent for SCOUT. SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, and is known for designing stylish tote bags for women. “We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman … [Read more...] about Jewel Appointed Exclusive Licensing Agent for SCOUT

Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride

By Allison WatkinsonTLL ReporterMichele Marie PR has released information on several limited-edition fashion collections and charitable collaborations for LGBTQ+ Pride Month.The limited-edition Pride Month collaborations include collections from Baggallini, Haverhill, Skull & Bones, Made by Mary, Modern Picnic, pītusa, and Sarah O. Jewelry Baggallini has partnered with the … [Read more...] about Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride

Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection

By Allison WatkinsonTLL ReporterFunko's Loungefly brand has partnered with Lucasfilm for a new apparel and accessories collection for the Star Wars brand.Loungefly is pop-culture fashion lifestyle brand that designs products that are inspired by entertainment IPs and professional sports teams. Since Loungefly was acquired by Funko in 2017, the brand has expanded to include the … [Read more...] about Loungefly and Lucasfilm Partner For Out Of This World Star Wars Collection

Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

Anime: Concept One Expands Licensing Partnership With Viz Media

By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media

LOEWE Releases Collection Inspired by Howl’s Moving Castle

By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle