The Licensing Letter

Jewelry & Watches

Reservoir and LabelNoir Release $4,600 Licensed Popeye Watch

By Allison Watkinson TLL Reporter King Features has partnered with the luxury watch brands Reservoir and LabelNoir for a licensed Popeye timepiece. A division of Hearst, King Features Syndicate is the production and distribution company that owns the licensing rights to the Popeye brand. The licensing deal with Reservoir and LabelNoir was negotiated by King Features’ … [Read more...] about Reservoir and LabelNoir Release $4,600 Licensed Popeye Watch

Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection

By Gary Symons TLL Editor in Chief The celebrated New York designer Isaac Mizrahi has partnered with E&H Collection to design, develop and distribute fine jewelry, in a multi-year agreement. The deal was brokered by Starwood Brands; a brand licensing agency that represents top-tier manufacturers in their licensing partnerships. The deal brings together E&H … [Read more...] about Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection

Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

Licensing Works! Expands Kewpie Brand with ONCH Accessories

By Allison WatkinsonTLL Reporter Licensing Works! is expanding the long-standing Kewpie brand with licensed merchandise designed by ONCH. Licensing Works! made the deal on behalf of its client, the Kewpie Corporation. Licensing Works! is a licensing agency that partners with IP owners to increase brand awareness through new revenue streams. “From our first … [Read more...] about Licensing Works! Expands Kewpie Brand with ONCH Accessories

Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard

By Allison WatkinsonTLL Reporter Franck Muller and Bamford Watch Department have released a limited-edition Popeye Vanguard watch. The Popeye brand is owned by King Features Syndicate. A unit of Hearst, King Features is a global producer and distributor of intellectual properties, character licensing and franchise development. “As a watch collector, collaborating with … [Read more...] about Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard

Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon

The Rolling Stones proved Time Is On Their Side   as the classic rock band has launched a line of watches with timepiece creator Nixon.  The Rolling Stones and Nixon are turning up the volume with a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories. This collection, produced in partnership with Bravado, brings together … [Read more...] about Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon

Metaverse Licensing: Tiffany & Co. Unveils Innovative NFT Program

Tiffany & Co. is selling non-fungible tokens (NFTs) that let CryptoPunk holders turn their NFT into a custom pendant. The 250 tokens are part of a limited edition campaign, the company announced on Sunday. The campaign was inspired by the company's vice president Alexandre Arnault, who owns CryptoPunk #3167. Arnault turned his NFT into a pendant which he teased on social … [Read more...] about Metaverse Licensing: Tiffany & Co. Unveils Innovative NFT Program

Feature Report: Is There a Future for NFTs After Market Meltdown?

By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear Market Screaming Therapy Group on Twitter and the communication app Telegram, where holders of Goblintown Ethereum NFTs (as= in the photo above) have gathered to post groans, howls, sobbing, … [Read more...] about Feature Report: Is There a Future for NFTs After Market Meltdown?

Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to ... and some would say obsessed with ... the world of car brands and auto racing. To mark their signature interest, the two companies have now released a new … [Read more...] about Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch