The Licensing Letter

Apparel

King Features Scores With PUCK HCKY Popeye Apparel Partnership

By Allison Watkinson TLL Reporter King Features Syndicate and PUCK HCKY have entered a licensing partnership for a collection of hockey-themed Popeye apparel. The Popeye entertainment franchise is owned by the international production and distribution company, King Features. A division of Hearst Newspapers, King Features Syndicate specializes in content syndication, … [Read more...] about King Features Scores With PUCK HCKY Popeye Apparel Partnership

Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line

By Allison Watkinson TLL Reporter Toho International has partnered with Dhruv Kapoor for a licensed fashion collection based on Toho's Godzilla brand. The Dhruv Kapoor x Godzilla fashion collaboration debuted on the catwalk during the Fall/Winter section of Milan's 2023 Fashion Week. The Godzilla brand first appeared in 1954 in the live-action Japanese monster film, … [Read more...] about Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line

H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

By Gary Symons TLL Editor in Chief The apparel retailer H&M has launched the Loooptopia Experience on Roblox, promoting sustainable fashion choices. The program interweaves the two major trends in fashion today, the first being the drive to make fashion more sustainable, and the second to take part in the growing world of virtual fashion in the … [Read more...] about H&M’s Loooptopia Collab With Roblox to Encourage Fashion Recycling

Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection

By Allison Watkinson TLL Reporter The global lifestyle brand Blvck has partnered with Epic Games’ Fortnite for a licensed collection of apparel and accessories. The licensed capsule collection features a monochromatic color palette with characters and references from the Fortnite game. Fortnite is an online game platform created by the video game and software … [Read more...] about Blvck Has Partnered With Epic Games For a Licensed Fortnite Capsule Collection

Interparfums Signs 15-Year Fragrance Agreement With Lacoste

By Allison Watkinson TLL Reporter Interparfums SA has signed a fifteen-year global licensing agreement with Lacoste to be the sports brands' exclusive  cosmetics developer. Interparfums SA is a majority-owned subsidiary of the international cosmetics and fragrance company, Inter Parfums, Inc. The company develops, manufactures and distributes products as the exclusive … [Read more...] about Interparfums Signs 15-Year Fragrance Agreement With Lacoste

Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval

But H&M Says It Followed "Proper Approval Procedures By Gary Symons TLL Editor in Chief Talk about a licensing nightmare! Canadian pop superstar Justin Bieber just made global headlines, going on Instagram and trashing H&M for allegedly using his face and lyrics on a line of apparel. The collection features items including a sweatshirt, a canvas bag and a … [Read more...] about Justin Bieber Alleges “Trash” H&M Apparel Made Without His Approval

Prada Appoints New Leadership As Part of Succession Plan

By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan

Designer Ellie Whittaker Secure D2R Deal with Best&Less

By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less

Pretty Green Turns Out Rockin’ Fashions for Subbuteo

By Allison Watkinson TLL Reporter The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range. The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the … [Read more...] about Pretty Green Turns Out Rockin’ Fashions for Subbuteo

Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation