The Licensing Letter

Furniture and Home Furnishings

Carlton London Expands in India Through Flipkart Partnership

By Allison Watkinson TLL Reporter The lifestyle brand Carlton London has expanded its range of furniture and home furnishings in India through the ecommerce platform Flipkart. The collaboration was facilitated by the brand licensing agency, LicenseWorks, on behalf of their client Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton … [Read more...] about Carlton London Expands in India Through Flipkart Partnership

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab

By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite in a deal facilitated by IMG, to release the Secretlab Fortnite Battle Bus Edition gaming chair. The … [Read more...] about Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab

Jewel To Represent Breathe Live Explore for Global Licensing

Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. “As humans, the things we see, feel and interact with directly or indirectly impact us," Eddu … [Read more...] about Jewel To Represent Breathe Live Explore for Global Licensing

BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands

BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a national leader in the college and resort markets across the US. The company has now entered into a license agreement for apparel and accessories, including popular “name-drop” customized … [Read more...] about BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands

TV Licensing: Discovery Launches CP Program for Shark Week

Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week

Fashion: Rachel Zoe Signs On Six New Licensing Partners

The fashion entrepreneur Rachel Zoe has announced a lineup of new licensing partnerships as she expands her brand into new categories. Those new categories include home, interior design, baby, intimates, activewear, and more, with licensed collections from Azzure Home, Berkshire Fashions, Brewster Home Fashions, Bloomin Baby (a division of GMason), K&Y, Keeco, and Reunited … [Read more...] about Fashion: Rachel Zoe Signs On Six New Licensing Partners

GAP Partners on New Lines for Eyewear, Home Products

The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids' home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of Gap-branded sunglasses and optical glasses. "As a champion of individuality, Gap embodies a sense of modern American optimism that celebrates what it means … [Read more...] about GAP Partners on New Lines for Eyewear, Home Products

Manga Licensing: Ukonic Secures Deal For Naruto Product Line

The anime and manga publisher VIZ Media has teamed up with Ukonic to bring "Naruto Shippuden" products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or office, from area rugs and furniture to small kitchen appliances. "Creating exceptional items that fans love is our passion," says Martin Butler, CEO and … [Read more...] about Manga Licensing: Ukonic Secures Deal For Naruto Product Line

TV Licensing: House of the Dragon Merch Arrives on WB Shop

By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular … [Read more...] about TV Licensing: House of the Dragon Merch Arrives on WB Shop