By Gary Symons TLL Editor in Chief Everyone’s heard of chicken fingers, but cheese fingers? That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And… . . . read more
BRANDS
Licensing International Excellence Awards Honor Innovation
May 29, 2022
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop… . . . read more
FOOD AND BEAUTY
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
May 24, 2022
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
May 2, 2022
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on… . . . read more
Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
April 25, 2022
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now,… . . . read more
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
March 30, 2022
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men’s grooming accessories through a licensing deal with… . . . read more
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
February 14, 2022
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. “It’s a fun partnership that is combining confection and cosmetics!” said Hershey in… . . . read more
Care Bears Celebrate Birthday With Wave Of Licensing Deals
January 19, 2022
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand’s 40th anniversary. New consumer product licensing deals will start launching at the start of 2022… . . . read more
Heal In Style, With CURAD x Kendra Dandy Partnership
November 30, 2021
CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s… . . . read more
Pet Licensing: Banana Boat Going To The Dogs With New Deal
October 13, 2021
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more