The Licensing Letter

Health and Beauty Products

Disney Inks First Ever Nail Lacquer Deal With Nailtopia

By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia

Agencies: Borghese Taps Brentwood for Licensing Representation

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation

Interparfums Signs 15-Year Fragrance Agreement With Lacoste

By Allison Watkinson TLL Reporter Interparfums SA has signed a fifteen-year global licensing agreement with Lacoste to be the sports brands' exclusive  cosmetics developer. Interparfums SA is a majority-owned subsidiary of the international cosmetics and fragrance company, Inter Parfums, Inc. The company develops, manufactures and distributes products as the exclusive … [Read more...] about Interparfums Signs 15-Year Fragrance Agreement With Lacoste

Percy Pig Partners With Nails.Inc on Scented Nail Products

By Allison Watkinson TLL Reporter The British nail brand Nails.Inc has entered a licensing partnership with Percy Pig for a line of scented nail products. Percy Pig is a British confectionary brand that is owned by the multinational retailer Marks and Spencer's. This licensing collaboration with Nails.Inc marks the first time that the Percy Pig brand has collaborated … [Read more...] about Percy Pig Partners With Nails.Inc on Scented Nail Products

Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines

By Allison Watkinson TLL Reporter Dolly Parton and ScentBeauty are continuing their licensing partnership with new fragrance product releases for the holiday season. “I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring … [Read more...] about Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines

The Hundreds and Manic Panic Release a Collaboration to Dye For

By Allison Watkinson TLL Reporter The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye. The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets. The co-branded collection by The … [Read more...] about The Hundreds and Manic Panic Release a Collaboration to Dye For

The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU

By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU

Vilebrequin Combining Sun, Fun and Fragrance in New Line

The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line

Toya and Dove Launch Game Supporting Female Self Esteem

By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem

Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy

By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy