The Licensing Letter

Health and Beauty Products

Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat

By Allison Watkinson TLL Reporter Perfetti Van Melle's Chupa Chups brand has paired with Allkinds to create a personal care collaboration especially for Australian kids. In a deal brokered by leading Australian licensing agency Asembl, Allkinds shelves across Australia and online will host a first time collaboration for the Australian retailer. The collection will see … [Read more...] about Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat

Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection

By Allison WatkinsonTLL ReporterLaura Geller Beauty has launched a limited-edition makeup collection with the Wheel of Fortune game show and its co-host Vanna White. Vanna White has been appointed as the official face and spokesperson for the Wheel of Fortune x Laura Geller collection."We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to … [Read more...] about Laura Geller Beauty and Wheel of Fortune Unveil New Makeup Collection

One Woman’s Trek on the Hard Road Faced by Inventors

By Gary Symons TLL Editor in Chief There are plenty of licensing success stories out there, but anyone who’s successfully created a new product knows the road to success is a bumpy one. That’s especially true of new creators or inventors who come into the business with no existing contacts or experience. For many, the introduction to licensing is daunting, and even … [Read more...] about One Woman’s Trek on the Hard Road Faced by Inventors

Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal

By Allison Watkinson TLL Reporter King Features has partnered with L’Oréal for a Qixi Festival themed licensing promotion featuring Popeye and Olive Oyl. The Qixi Festival is an annual Chinese celebration that focuses on the love between Zhinü and Niulang in Chinese mythology. The Festival is often celebrated by romantic partners through gift-giving and … [Read more...] about Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal

Think Pink: NYX Unveils Barbie-Themed Makeup Collection

By Allison Watkinson TLL Reporter NYX Professional Makeup has launched a limited-edition makeup collection for Barbie the Movie in partnership with Warner Bros. Pictures and Mattel. NYX Professional Makeup is an international cosmetics brand that creates affordable, professional quality makeup and beauty products. The brand distributes its products in more than 70 … [Read more...] about Think Pink: NYX Unveils Barbie-Themed Makeup Collection

Lush and SpongeBob Team Up to Reduce Plastics in the Ocean

By Allison Watkinson TLL Reporter Lush and Paramount Consumer Products have teamed up on a limited-edition beauty collection for SpongeBob SquarePants: Operation Sea Change. Launched in 2022 by Nickelodeon and Paramount CP, SpongeBob SquarePants: Operation Sea Change is a multi-year ocean conservation and sustainability initiative that aims to reduce plastic pollution … [Read more...] about Lush and SpongeBob Team Up to Reduce Plastics in the Ocean

Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

Disney Inks First Ever Nail Lacquer Deal With Nailtopia

By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia

Agencies: Borghese Taps Brentwood for Licensing Representation

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation