The Licensing Letter

Cosmetics/Nail Polish/Other

Disney Inks First Ever Nail Lacquer Deal With Nailtopia

By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia

Agencies: Borghese Taps Brentwood for Licensing Representation

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation

Percy Pig Partners With Nails.Inc on Scented Nail Products

By Allison Watkinson TLL Reporter The British nail brand Nails.Inc has entered a licensing partnership with Percy Pig for a line of scented nail products. Percy Pig is a British confectionary brand that is owned by the multinational retailer Marks and Spencer's. This licensing collaboration with Nails.Inc marks the first time that the Percy Pig brand has collaborated … [Read more...] about Percy Pig Partners With Nails.Inc on Scented Nail Products

Vilebrequin Combining Sun, Fun and Fragrance in New Line

The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line

Fashion: Estée Lauder in Talks to Acquire Tom Ford

By Gary Symons TLL Editor in Chief Estée Lauder is making a move into the fashion world, as the company has initiated talks to acquire Tom Ford International. Estee Lauder is best known as a leader in the world of cosmetics and fragrance, but a deal with Tom Ford could put it into an elite realm in the fashion sector as well. There are other parties competing to acquire the … [Read more...] about Fashion: Estée Lauder in Talks to Acquire Tom Ford

Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta

By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta

Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal

Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now, and we’re ecstatic that we’re able to share a full collection of such colorful, iconic, and fun pieces to celebrate the Care Bears’ 40th Anniversary,” said … [Read more...] about Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal

Care Bears Celebrate Birthday With Wave Of Licensing Deals

Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand's 40th anniversary. New consumer product licensing deals will start launching at the start of 2022 and throughout the year. Collaborations will span across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, … [Read more...] about Care Bears Celebrate Birthday With Wave Of Licensing Deals

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century's most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes … [Read more...] about Marilyn Monroe Makeup Line Launched By Besamé

Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty

The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will see Brands Beyond Beauty handling the entire strategic and operational creation, distribution, online and offline sales and marketing of the Elie Saab perfumes and … [Read more...] about Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty