The Licensing Letter

Fashion

SmileyWorld Collection on Shein Brings Happiness to Your Home

TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home

Casely Launches Second Art-Inspired Collection with Van Gogh Museum

By Allison Watkinson TLL Reporter Casely is continuing its licensing partnership with the Van Gogh Museum with a new collection of limited-edition phone cases. The licensed phone case collection features artistic works from Vincent Van Gogh, as well as a France-inspired piece by Pierre Bonnard.  "We are thrilled to continue our partnership with the Van Gogh Museum and bring … [Read more...] about Casely Launches Second Art-Inspired Collection with Van Gogh Museum

Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection

By Allison Watkinson TLL Reporter Cadillac has partnered with the Surgeon footwear brand for an exclusive collection of Cadillac-inspired custom sneakers. Each Surgeon sneaker style in the collection is directly inspired by the electric vehicle models in Cadillac’s luxury automobile portfolio. This includes inspiration from Cadillac models like the Lyriq, Celestiq, Optiq and … [Read more...] about Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection

Review: All Eyes on the Amazing Gunnar Gaming Glasses

By Gary Symons TLL Editor in Chief TLL has recently covered a variety of licensing deals involving the eyeglasses manufacturer Gunnar, and over the past two weeks, we’ve been experimenting with two versions of the company’s proprietary eyewear technology. Of course, TLL is not a consumer product publication; our audience is solely made up of licensing professionals, but … [Read more...] about Review: All Eyes on the Amazing Gunnar Gaming Glasses

Wrangler and Hot Wheels Speed Into Streetwear Partnership

By Allison Watkinson TLL Reporter Mattel has launched a new partnership with the Wrangler apparel brand for a licensed streetwear collection inspired by Hot Wheels. Owned by Kontoor Brands, Wrangler is a US-based lifestyle and apparel brand that offers durable clothing collections inspired by cowboys and horse wranglers from western America. The Wrangler x Hot Wheels collection … [Read more...] about Wrangler and Hot Wheels Speed Into Streetwear Partnership

Shop Emily in Paris Fashion With Google Lens Technology

By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology

Who’s News: Estée Lauder CEO Fabrizio Freda To Retire

By Gary Symons TLL Editor in Chief Estée Lauder president and CEO Fabrizio Freda has informed the company's board of directors that he will retire at the end of 2025. “Leading The Estée Lauder Companies for sixteen years, is and has been, a true honor and privilege," Freda said. "I am so proud of our company’s incredible accomplishments, and to have built the most … [Read more...] about Who’s News: Estée Lauder CEO Fabrizio Freda To Retire

Jason Wu Launches Fashion Accessories with Concept One

By Allison Watkinson TLL Reporter Jason Wu has signed a licensing and distribution partnership with Concept One for a collection of fashionable handbags and leather accessories. Jason Wu is a celebrity fashion designer who produces a self-titled design brand that specializes in luxury apparel and accessories inspired by American sportswear and couture craftsmanship. “As a … [Read more...] about Jason Wu Launches Fashion Accessories with Concept One

Esquire and Michael Mulal Create Literary Fragrance Collection

By Allison Watkinson TLL Reporter The Esquire media brand has launched a licensing partnership with Michael Malul for a line of masculine fragrances based on American literature. "Collaborating with Esquire on this line of fragrances has been rewarding from start to finish," said Michael Malul CEO, Hanan Malul. "We had the pleasure of diving into Esquire's incredible history, … [Read more...] about Esquire and Michael Mulal Create Literary Fragrance Collection

King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements

By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with King Ice and YoungLA for licensed Yu-Gi-Oh! jewelry and apparel inspired by California streetwear and hip hop culture. King Ice is a streetwear-inspired jewelry brand that has launched numerous licensed collections for well-known brands and musicians. This includes collaborations with entertainment IP … [Read more...] about King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements