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Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from… . . . read more

Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand

By Allison Watkinson TLL Reporter Mondo TV Group has secured three major licences for the character brand Gorjuss on behalf of the brand owner, Santoro Licensing. The three licenses that have been secured include clothing… . . . read more

Available Licenses: Excel Seeking Licensees for Anne Cole, Dede

Anne Cole Swimwear Brand Available for First Time as Licensed IP The classic swimwear brand Anne Cole is working with Excel Branding to find partners in the categories of sleepwear, intimate apparel, hosiery, footwear, and… . . . read more

Available Licenses: Lifetime Launches Program For Its BUILT Brand

By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch… . . . read more

How Frida Kahlo Evolved From Artist to Style Icon

By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at… . . . read more

BRANDS

Licensing International Excellence Awards Honor Innovation

The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop… . . . read more

GLOBAL PROGRAM

Popeye Sails Into New Territories

By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed… . . . read more

ANIMATED PROPERTY

9 Story Media Group and Karma’s World Entertainment Expand Licensing Program

By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9… . . . read more

FASHION

Ariella Maizner Partners With IMG To Develop Theme Brand

By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and… . . . read more

FOOD AND BEAUTY

Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more


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