The Licensing Letter

Sleepwear

Denim Brand Vigoss in Collab With Intimateco for New Intimates Line

By Gary Symons TLL Editor in Chief The high-end apparel brand Vigoss is putting out a line of branded intimate apparel with Intimateco. The collaboration was brokered by the licensing agency Starwood Brands, and will see an extensive line of Vigoss-branded intimates and sleepwear coming to market. “Intimateco's expertise in the intimates market and commitment to … [Read more...] about Denim Brand Vigoss in Collab With Intimateco for New Intimates Line

Millie Bobby Brown Launches Licensed Ready-to-Wear Line

By Allison Watkinson TLL Reporter Actress and entrepreneur, Millie Bobby Brown, has launched a new ready-to-wear Florence by Mills Fashion line in collaboration with Delta Galil USA. The Florence by Mills Fashion brand will specialize in comfortable and size-inclusive clothing that utilizes recyclable fabrics, biodegradable poly bags, natural corozo buttons, and … [Read more...] about Millie Bobby Brown Launches Licensed Ready-to-Wear Line

Snowtap Design Signs Misirli as First Licensed Apparel Partner

By Allison Watkinson TLL Reporter The Snowtap graphic design brand has appointed Misirli to produce its first licensed apparel and accessories collection.Misirli is a manufacturing and supply company that creates apparel and accessories for both wholly-owned and licensed brands.“Our design development team is known for its creativity and understanding of trends and we’re … [Read more...] about Snowtap Design Signs Misirli as First Licensed Apparel Partner

Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands

By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands

Macy’s to Offer New Collection From Gap in First Ever Collaboration

By Allison Watkinson TLL Reporter Macy’s and Gap are launching an exclusive new collection of sleepwear, underwear and intimates in the companies' first collaboration. “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” said Gap president, Adrienne Gernand. “This launch is an opportunity to … [Read more...] about Macy’s to Offer New Collection From Gap in First Ever Collaboration

Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

By Allison Watkinson TLL Reporter Loungerie has partnered with King Features to debut a licensed Olive Oyl product collection in Brazil for Mother's Day. The Loungerie x Olive Oyl partnership was brokered by Vertical Licensing, King Features’ licensing representative in Brazil. The Loungerie brand has developed pajamas for women and children and gift items for the … [Read more...] about Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie