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The Lego Group Builds Board Game Licensing Partnership with Asmodee

August 9, 2024

By Allison Watkinson TLL Reporter The Lego Group and Asmodee have launched a multi-year licensing partnership to create and distribute board games through their new collaborative studio, Dotted Games. Through the Dotted Games studio, the Lego Group and Asmodee will create a wide range of high-quality board games that incorporate Lego bricks and building mechanics. “We are … [Read more...] about The Lego Group Builds Board Game Licensing Partnership with Asmodee

Drag Queen Nymphia Wind Goes Bananas with Wildwonder Beverage Collaboration

August 9, 2024

By Allison Watkinson TLL Reporter Wildwonder has partnered with drag queen celebrity Nymphia Wind to launch a new sparkling beverage flavor called Banana Queen. Wildwonder is a health-focused beverage brand that creates sparkling drinks that incorporate a mixture of live probiotics and prebiotic dietary fiber to promote a healthy gut microbiome. This new flavor collaboration … [Read more...] about Drag Queen Nymphia Wind Goes Bananas with Wildwonder Beverage Collaboration

E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection

August 8, 2024

By Allison Watkinson TLL Reporter E.L.F. Cosmetics has launched a collection with professional swimmer Anastasia 'Tas' Pagonis to create accessible beauty products for the blind and low-vision community. The limited-edition Beauty For Every Eye bundle features three E.LF. cosmetic products including the brand's Big Mood Waterproof Mascara, Glossy Lip Stain in Power … [Read more...] about E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection

WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

August 8, 2024

By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels.  “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

Chili’s Grill & Bar Partners With Ziosk to Enhance Guest Experiences

August 7, 2024

By Allison Watkinson TLL Reporter Brinker International has partnered with Ziosk to bring its restaurant ordering and payment platform to all of its corporate-owned Chili’s Grill & Bar restaurants. Through this new licensing partnership, Chili’s has added Ziosk branded tablets to more than 1,100 of its restaurant locations across the United States.  The addition of Ziosk … [Read more...] about Chili’s Grill & Bar Partners With Ziosk to Enhance Guest Experiences

Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration

August 7, 2024

By Allison Watkinson TLL Reporter Velveeta has partnered with Bounce Sporting Club for a limited-edition WheelVeeta dining experience based on the viral food trend, Pasta alla Ruota. Available exclusively at Bounce Sporting Club restaurants, the licensed WheelVeeta menu item features steaming hot Velveeta Shells pasta served inside a massive tableside Velveeta cheese wheel. The … [Read more...] about Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration

Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions

August 7, 2024

By Allison Watkinson TLL Reporter Perry Ellis International (PEI) has secured an agreement with Pegasus Home Fashions for a series of licensed home collections. Pegasus Home Fashions is a North American manufacturing company that focuses on producing high-quality utility bedding such as pillows, mattress pads, comforters and protectors. Per the terms of the licensing … [Read more...] about Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions

Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery

August 6, 2024

By Allison Watkinson TLL Reporter Dynamite Entertainment recently announced a slate of five officially licensed comic series based on entertainment franchises from Warner Bros. Discovery Global Consumer Products. The new licensed adaptations from Dynamite Entertainment will include official comic book series for The Herculoids, Thundarr the Barbarian, Dynomutt & Blue … [Read more...] about Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery

Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director

August 6, 2024

By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's  operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director

Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration

August 6, 2024

By Allison Watkinson TLL Reporter Brandgenuity has secured a flavorful licensing collaboration between the Mike’s Hot Honey condiment brand and Bush's Beans. The partnership between the two brands has resulted in a sweet and spicy addition to Bush's Beans product portfolio called Bush’s Grillin’ Beans Hot Honey. “As two brands known for great flavor and bringing people together … [Read more...] about Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration

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