The Licensing Letter

Gifts/Novelties

Dan Dee Secures Master License Agreement With SMOKO

TLL Staff Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko. "This partnership marks a momentous step for both companies as they join forces to bring Smoko's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier … [Read more...] about Dan Dee Secures Master License Agreement With SMOKO

Groupe Editor Releases Gift Collection for House of Turnowsky

By Allison Watkinson TLL Reporter Art Ask Agency has announced the launch of a licensed gift collection by Groupe Editor for the House of Turnowsky brand. The agency brokered the partnership on behalf of its client, House of Turnowsky. Initially established in 1940, House of Turnowsky is a luxury greeting card company that designs and distributes high-quality cards, … [Read more...] about Groupe Editor Releases Gift Collection for House of Turnowsky

National Day Calendar Appoints The Brand Liaison as Licensing Rep

By TLL StaffNational Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations. "Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally," said National Day Calendar founder, Marlo Anderson. "Through our strategic … [Read more...] about National Day Calendar Appoints The Brand Liaison as Licensing Rep

E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup

By Allison Watkinson TLL Reporter E.L.F. Cosmetics and Liquid Death are launching a limited-edition gothic metal-inspired makeup collection called Corpse Paint. Designed around Liquid Death's hardcore aesthetic, the licensed Corpse Paint cosmetics collection features five licensed makeup items as well as a special Closed Casket: Removable Coffin Keepsake Box. The licensed … [Read more...] about E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup

Laura Ashley Partners with Scentifolia on Fresh Floral Collection

By Allison Watkinson TLL Reporter The British lifestyle brand Laura Ashley has partnered with Scentifolia for a licensed collection of Laura Ashley-inspired floral arrangements. Scentifolia is a boutique farm-to-door flower growing and floral supply business that specializes in fresh-cut garden roses. The company's garden roses are hand cut, graded and packed by experts in … [Read more...] about Laura Ashley Partners with Scentifolia on Fresh Floral Collection

Manic Panic and Shalom International Rock Out With Licensed Holiday Collection

By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection

Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s

By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s

Bulldog Licensing Signs New Partners For Tatty Teddy Brand

By Allison WatkinsonTLL ReporterBulldog Licensing has signed three new licensing partners for the Tatty Teddy: Me to You brand on behalf of its client Carte Blanche Greetings.The new licensing partners for the Tatty Teddy: Me to You brand include Craft Buddy, Brand Threads and Pawprint Family.Tatty Teddy: Me to You began as a character-based greeting card brand that debuted in … [Read more...] about Bulldog Licensing Signs New Partners For Tatty Teddy Brand

Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement

By Allison Watkinson TLL Reporter TheSoul Publishing and Crayola are extending and expanding their licensing partnership following the significant growth of Crayola's digital consumer engagement. Building on their initial YouTube marketing campaign, the two companies will be expanding their agreement to include collaborations on social media platforms such as TikTok and … [Read more...] about Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement