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Home » -Lifestyle » Stationery and Paper Products

Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment

June 16, 2022

By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc…. . . . read more

Spin Master Launches Inclusive ‘Character Creator’ with 6ix Academy

June 1, 2022

By Allison Watkinson TLL Reporter Spin Master Corp. and 6ix Academy are launching the Truly You! Character Creator licensed fashion illustration set. 6ix Academy is a Toronto-based inner-city business and arts program with a focus… . . . read more

Crayola Draws New Org Chart For Future Growth

May 16, 2022

The creativity company Crayola is restructuring to support its focus on children’s entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its… . . . read more

Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal

April 30, 2022

Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders… . . . read more

Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals

April 13, 2022

Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure… . . . read more

Literary Licensing: Seven New Licensees For Percy The Park Keeper

February 14, 2022

Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more

Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

November 18, 2021

Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more

Licensing Agencies: Simplified Signs With Jewel Branding and Licensing

October 26, 2021

The brand Simplified by Emily Ley, dedicated to helping design planners and organizational tools for busy women, has signed on with the agency Jewel Branding and Licensing. Jewel Branding & Licensing (JBL) is pleased to announce… . . . read more

Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?

September 30, 2021

BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity… . . . read more

Art Ask Launches Frida Kahlo Blueprint Collection

September 30, 2021

Barcelona-based Art Ask Agency continues to grow the Frida Kahlo licensing program with the launch of the officially licensed Blueprint Collections range of gift and stationery products in the UK and Ireland.  The range includes over… . . . read more


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