The Licensing Letter

Stationery and Paper Products

Hallmark names Earthbound to spearhead expansion of iconic brand

EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand

Moonpig and Swizzles Launch Love Hearts Themed Card Collection

By Allison Watkinson TLL Reporter The gifting brand Moonpig has launched a range of Love Hearts cards in collaboration with their licensing partner, Swizzles. The deal for the licensed card collection was brokered by Blonde Sheep Licensing on behalf of the confectionary brand, Swizzles. The current partnership is an extension of the brand's pre-existing relationship with … [Read more...] about Moonpig and Swizzles Launch Love Hearts Themed Card Collection

Smiley x Moleskine Collection For Those Who Take Happiness Seriously

By Gary Symons TLL Editor in Chief Moleskine has released a new stationery collection that embodies the don't worry, be happy philosophy of Smiley. The exclusive box set was released as a licensed collaboration to celebrate Smiley’s 50th anniversary, and comes with feel good quotes, planners and plenty of pages to express your creativity. Smiley and Moleskin's … [Read more...] about Smiley x Moleskine Collection For Those Who Take Happiness Seriously

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Precious Moments Signs New Licensees

By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees

Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals

Art Ask Agency says its partner Moleskine has launched its second collection of three luxury dated journals, based on the art of Frida Kahlo. After the success of the first collection launched in 2020, Art Ask says this second collection will also be distributed worldwide in stationery stores, airport stores and top end department stores at the end of 2022. The collection is … [Read more...] about Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals

Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art tools. “We’re excited to partner with Casely on an artistic line of products that consumers use every day,” said … [Read more...] about Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

Care Bears Even Sweeter With Kangaru Toys Collab

The popular kids' brand Care Bears will be featured in a line of stationery, arts and crafts supplies from Kangaru Brands. The innovative stationery and craft manufacturer has announced a program of licensed scented stationery, activity kits, art supplies, and more for retailers and fans to enjoy in partnership with the Cloudco Entertainment-owned Care Bears property. "This … [Read more...] about Care Bears Even Sweeter With Kangaru Toys Collab

Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment

By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment