The Licensing Letter

Metaverse

Opinion: Brand Central’s Biggest Licensing Trends From 2022

By Alicia Rosa Brand Central Sr. Manager of Trend and Creative Services 2022 is coming to a close and 2023 will be a time for new trends and consumer insights across all industries. 2022 saw tons of growth in new categories and a slew of trends that captured the attention of shoppers and audiences. As we ring in the new year, here are the biggest trends from 2022 and a sneak … [Read more...] about Opinion: Brand Central’s Biggest Licensing Trends From 2022

Forever 21 Launches First Metaverse-Tested Fashion Collection

By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection

Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App

By Allison WatkinsonTLL Reporter The Pinkfong Company has partnered with Toekenz Collectibles to launch a Baby Shark NFT collection and blockchain game on the Toekenz app. Toekenz Collectibles is a digital media, content and tech start-up company that designs and develops branded web3 experiences for kids and families through the Toekenz app. The Toekenz app is a … [Read more...] about Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App

Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

NTWRK Teams Up With King Saladeen For Intel-Inspired NFTs

By Allison Watkinson TLL Reporter The livestream shopping platform NTWRK is collaborating with the tech company Intel and the visual artist King Saladeen for a series of NFTs. The Intel x King Saladeen NFT series includes two NFTs which were made using an Intel Evo Laptop. Intel Evo Laptops feature a thin and light design with a high-performance operating system and a … [Read more...] about NTWRK Teams Up With King Saladeen For Intel-Inspired NFTs

Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Concert Expected To Be The Largest of Meta's Metaverse Events To Date By Gary Symons TLL Editor in Chief The Notorious B.I.G. is back, literally from the grave, as the star rapper will posthumously headline a concert in Horizon Worlds. The concert is part of one of the most powerful trends in licensing today, as music stars past and present are starring in concerts held in … [Read more...] about Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Special Report: Do Low User Numbers Mean the Metaverse is a Flop?

By Gary Symons TLL Editor in Chief According to headlines in some top news and tech sites, October was a rough month for the metaverse. In fact, if the dire projections from multiple media outlets were to play out as advertised, it’s fair to say the metaverse is a complete flop, and licensing companies should cut ties as fast as possible. A story in the Wall Street … [Read more...] about Special Report: Do Low User Numbers Mean the Metaverse is a Flop?

Sustainability: McCain and Roblox Promote Regenerative Farming

By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming

McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans

By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans