TLL Staff Perfetti Van Melle is taking its popular Chupa Chups brand into uncharted territory with the launch of Chupa Chups City in The Sandbox. This colorful, candy-themed virtual playground marks a bold step in the brand’s evolution, the partners say, blending sweetness, fun, and interactivity in an immersive digital experience. The Sandbox is a leading … [Read more...] about Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
Virtual Reality
Gamefam and Spin Master Bring Monster Jam Back to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master are bringing licensed Monster Jam content to the Car Dealership Tycoon Roblox game for the third consecutive year. This year's Car Dealership Tycoon x Monster Jam takeover will allow players to access a variety of limited-edition in-game features, including exclusive Monster Jam-inspired gameplay modes, truck … [Read more...] about Gamefam and Spin Master Bring Monster Jam Back to Roblox
Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Shaliquinn’s Schematics have launched an official Dr Seuss DLC for the Minecraft video game. Created by Shaliquinn’s Schematics, the officially licensed Minecraft DLC features three distinct levels that include a variety of characters, settings and story inspiration from classic Dr Seuss properties like The … [Read more...] about Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
Minecraft Continues Global Expansion Ahead of BLE 2024
By Allison Watkinson TLL Reporter Minecraft has announced an extensive slate of licensing partners, retail collaborations and entertainment offerings ahead of the BLE 2024 Expo. The expansion of Minecraft's consumer products business has focused on reaching new categories, growing its retail relationships in the United States and extending the brand's international business … [Read more...] about Minecraft Continues Global Expansion Ahead of BLE 2024
Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
By Gary Symons TLL Editor in Chief The metaverse and gaming platform Fortnite has released a new video game called Hardstone from Hip Hop artist Don Toliver. Fortnite, from Epic Games, is among the top metaverse platforms in the world—sort of a Roblox for grownups—which has staged a wide variety of collaborations with musicians, including virtual concerts by major stars like … [Read more...] about Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
Minecraft Marks 15 Years With Feature Film and Licensing Spree
By Gary Symons TLL Editor in Chief The groundbreaking 2009 metaverse platform is opening a pile of presents for its 15th birthday, including a new feature film. Minecraft debuted in 2009 as both a game and a platform for digital creators, playing a major role in ushering in the age of the metaverse. The platform has now distributed a stunning 300 million copies … [Read more...] about Minecraft Marks 15 Years With Feature Film and Licensing Spree
Virtual Concert Company Pophouse Acquires Rights to Kiss
By Gary Symons TLL Editor in Chief The virtual concert tech company Pophouse has concluded an historic copyright agreement with the legendary rock band Kiss. The agreement follows a partnership that saw the band unveil their own Pophouse-created avatars at the end of their farewell concert in New York City in December last year. The quartet that rose from New York City … [Read more...] about Virtual Concert Company Pophouse Acquires Rights to Kiss
How Gamefam Became #1 By Combining Licensing With The Metaverse
By Gary Symons TLL Editor in Chief In 2022, The Licensing Letter did something that doesn’t happen very often; we created a new licensing category on our site. As the original licensing publication, The Licensing Letter has seen a lot of fads come and go in the industry, but the metaverse is different. As new technologies allow platforms to create entire virtual … [Read more...] about How Gamefam Became #1 By Combining Licensing With The Metaverse
Innerworld Using Metaverse Tech to Improve Veterans Mental Health
By Gary Symons TLL Editor in Chief The mental health platform Innerworld has announced a new collaboration with the Veterans Health Administration (VHA), aimed at improving veterans’ overall well-being. Innerworld is a mental health and wellness company that uses advanced technology to offer 24/7, always on access to mental health tools and resources. The company was … [Read more...] about Innerworld Using Metaverse Tech to Improve Veterans Mental Health
Feature: Readyverse Unveils Its First Metaverse Experience With Walker Labs
By Gary Symons TLL Editor in Chief The newly formed publisher Readyverse Studios has just unveiled OPEN, the company's first "AAA quality metaverse experience." Readyverse is a company that TLL recently covered due to its potential for licensing opportunities. Like Roblox, but with high-end graphics aimed at adults, Readyverse is a web3 metaverse platform launched by parent … [Read more...] about Feature: Readyverse Unveils Its First Metaverse Experience With Walker Labs