The Licensing Letter

News & Trends

Sustainability: McCain and Roblox Promote Regenerative Farming

By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming

Octane5 Enters the NIL Licensing Game with The Brandr Group

By Gary Symons TLL Editor in Chief Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes. Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading … [Read more...] about Octane5 Enters the NIL Licensing Game with The Brandr Group

Who’s News: Licensing International Rising Stars Revealed

By Allison Watkinson TLL Reporter Licensing International has announced the six licensing professionals that will receive the 2022 Rising Star Award. The Rising Star Award from Licensing International celebrates the contributions of young professionals that work in the international brand licensing industry. To be eligible for the peer-nominated award, candidates must be a … [Read more...] about Who’s News: Licensing International Rising Stars Revealed

Who’s News: James Gunn, Peter Safran Take Helm at DC Studios

By Gary Symons TLL Editor in Chief DC Studios has unveiled their secret weapon in their battle for dominance in the lucrative world of superhero films and series. Film industry stalwarts James Gunn and Peter Safran have been appointed to the new roles of Co-Chairmen and Chief Executive Officers of DC Studios. The appointment comes with tremendous power over the future of … [Read more...] about Who’s News: James Gunn, Peter Safran Take Helm at DC Studios

Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE

By Gary Symons TLL Editor in Chief The veteran legal and licensing expert Marc Schwartz was welcomed to the board of the Society of Product Licensors Committed to Excellence (SPLiCE). Schwartz is the Chief Operating Officer and General Counsel of Bob Mackie Design Group, famous as the designer for the brightest stars in Hollywood and beyond. Mackie was also the costume … [Read more...] about Marc Schwartz of Bob Mackie Design Elected to Board of SPLiCE

Spielwarenmesse and Licensing International Partner on New Trade Show

By Gary Symons TLL Editor in Chief The biggest players in licensing trade shows have partnered to bring the industry a new event in Germany called BRANDmate. The German trade fair provider Spielwarenmesse is now partnering with Licensing International and the organizers of a new B2B networking event to create the new company BRANDmate GmbH. That company will launch a new … [Read more...] about Spielwarenmesse and Licensing International Partner on New Trade Show

Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony

By Allison WatkinsonTLL Reporter The 2023 Kidscreen Awards Ceremony will be hosted by the children's educators and drag performers, Fay Slift and Fluffy Soufflé. The Kidscreen Summit is a four-day trade show event that focuses on kid's entertainment media. Kidscreen Summit 2023 takes place in Miami and is one of the most important trade shows in the children's entertainment … [Read more...] about Fay Slift and Fluffy Soufflé to Co-Host the 2023 Kidscreen Awards Ceremony

Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive

By Allison WatkinsonTLL ReporterHasbro, Inc. has appointed Dan Rawson as Senior Vice President of Dungeons & Dragons for Wizards of the Coast in a newly created role.A division of Hasbro, Wizards of the Coast specializes in publishing popular role-playing games, collectible card games, video games, and more.Formerly the COO of Microsoft Dynamics 365, Mr. Rawson brings … [Read more...] about Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive

Licensing Expo Pushes Back Date for 2023 Tradeshow

By Allison Watkinson TLL Reporter The upcoming fashion-themed Licensing Expo has been set for June 13 to 15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The event was originally due to take place on May 23 to 25, 2023, but has been rescheduled to accommodate event venue renovations. “We have been closely following the construction dateline at Mandalay Bay. With … [Read more...] about Licensing Expo Pushes Back Date for 2023 Tradeshow