By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing
Open Content
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, … [Read more...] about Cloudco and Jazwares Spread Joy with Care Bears Collaboration
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion
Old World Christmas Announces New Partnerships for 2025
By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro's Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment's Strawberry Shortcake. “Our ornaments are all about memories … [Read more...] about Old World Christmas Announces New Partnerships for 2025
TED Partners with Academic Travel Abroad for Branded Travel Program
By Allison Watkinson TLL Reporter The TED non-profit organization has signed a licensing partnership with Academic Travel Abroad for an educational travel initiative. Set to launch in 2026, the TED Travel program will offer a curated portfolio of annual trips that provide access to academic experts, exclusive discussions and cultural experiences. The program will leverage … [Read more...] about TED Partners with Academic Travel Abroad for Branded Travel Program
RHS and Sofas & Stuff Debut New Furniture Collection
By Allison Watkinson TLL Reporter The RHS and Sofas & Stuff have launched a new collection at the RHS Chelsea Flower Show that revisits previous collaborations from their ongoing partnership. Titled Roots of a Masterpiece, the new collection brings one completely new fabric offering and several existing designs to velvet fabric. The licensing collection was developed to … [Read more...] about RHS and Sofas & Stuff Debut New Furniture Collection
Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
By Gary Symons TLL Editor in Chief For me, the most fascinating part of the licensing industry is that it’s entirely based on the creative genius of artists, musicians, filmmakers, top chefs, and inventors, just to name a few. But it’s not that often we find the creators handling their own licensing, so for this edition of TLL’s annual publication on Art Licensing, we … [Read more...] about Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
Tsuburaya Productions Blasts Ahead with Ultraman Expansion
By Allison Watkinson TLL Reporter Tsuburaya Productions has announced a range of new Ultraman merchandise and content ahead of its presence at Licensing Expo 2025. Presenting at Booth M204, the company will showcase a variety of licensed products and entertainment media as the Ultraman brand gears up for its 60th anniversary. The new Ultraman merchandise will include … [Read more...] about Tsuburaya Productions Blasts Ahead with Ultraman Expansion
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
Hidden Pigeon Secures Agreements Ahead of Licensing Expo
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo