By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed… . . . read more
Spin Master’s Bakugan Enters the Metaverse Through Roblox
August 5, 2022
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. “Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with… . . . read more
Products of Change To Deliver Sustainability Sessions at Autumn Fair
August 5, 2022
Submitted Content from Products of Change Products of Change has forged a strategic partnership with Autumn Fair to deliver and drive sustainability educational sessions and practice guides at the popular Birmingham retail buying show this… . . . read more
MGM’s Vikings Invade Digital Gaming With NetEase Deal
August 5, 2022
By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content… . . . read more
New Forum Launched for Companies Seeking Digital Entertainment Licenses
August 4, 2022
The first Entertainment X Tracks Forum will take place in November as a way to help retailers, licensing companies and licensees seeking new digital entertainment properties. The event was developed by Steven Ekstract, the founder… . . . read more
ZAG To Celebrate “Miraculous Day” Across Latin America
August 4, 2022
Animation studio ZAG is celebrating its hit flagship brand, Miraculous – Tales of Ladybug and Cat Noir, across Latin America on Aug. 8. The first official Miraculous Day was celebrated in Brazil by ZAG and… . . . read more
Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
August 4, 2022
By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children’s clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with… . . . read more
Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
August 4, 2022
The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North… . . . read more
Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
August 3, 2022
By Gary Symons TLL Editor in Chief It looks like Fred Rogers Productions has another hit on its hands, as Alma’s Way has been renewed for Season 2 on PBS Kids. The show was created… . . . read more
BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
August 3, 2022
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more