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Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP

By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed… . . . read more

Spin Master’s Bakugan Enters the Metaverse Through Roblox

By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. “Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with… . . . read more

Products of Change To Deliver Sustainability Sessions at Autumn Fair

Submitted Content from Products of Change Products of Change has forged a strategic partnership with Autumn Fair to deliver and drive sustainability educational sessions and practice guides at the popular Birmingham retail buying show this… . . . read more

MGM’s Vikings Invade Digital Gaming With NetEase Deal

By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content… . . . read more

New Forum Launched for Companies Seeking Digital Entertainment Licenses

The first Entertainment X Tracks Forum will take place in November as a way to help retailers, licensing companies and licensees seeking new digital entertainment properties. The event was developed by Steven Ekstract, the founder… . . . read more

ZAG To Celebrate “Miraculous Day” Across Latin America

Animation studio ZAG is celebrating its hit flagship brand, Miraculous – Tales of Ladybug and Cat Noir, across Latin America on Aug. 8. The first official Miraculous Day was celebrated in Brazil by ZAG and… . . . read more

Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership

By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children’s clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with… . . . read more

Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event

The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North… . . . read more

Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up

By Gary Symons TLL Editor in Chief It looks like Fred Rogers Productions has another hit on its hands, as Alma’s Way has been renewed for Season 2 on PBS Kids. The show was created… . . . read more

BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands

BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more


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