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Articles

Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up

July 10, 2025

By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up

RWS Global and Snap Bring AR Tech to Live Sports

July 10, 2025

By Allison Watkinson TLL Reporter RWS Global has partnered with Snap to introduce in-stadium Snapchat Cam AR experiences to its portfolio of live sports and entertainment events. The licensing partnership will combine Snap's augmented reality lenses with RWS Global’s proprietary PV4 sport presentation software. The company's PV4 software is a centralized playback system that … [Read more...] about RWS Global and Snap Bring AR Tech to Live Sports

Licensing Briefs: Recent Deals From Around the Web

July 10, 2025

Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line. The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale … [Read more...] about Licensing Briefs: Recent Deals From Around the Web

Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions

July 10, 2025

Article Submitted by POC Editor Kathryn Brand Products of Change (POC) and South Pole, a carbon asset developer and climate consultancy, have developed a comprehensive methodology to allow the brand and licensing industry to more accurately measure its GHG footprint, and therefore more assuredly begin its journey of reduction. The process included consultation with key … [Read more...] about Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions

Krispy Kreme Soars with DC Superhero Doughnuts

July 9, 2025

By Allison Watkinson TLL Reporter Krispy Kreme and WBDGCP are launching a licensed Hungry for Heroes doughnut collection inspired by famous DC Super Heroes. Available for a limited-time, the Hungry for Heroes doughnut collection features three designs based on Wonder Woman, Superman and Batman. The Wonder Woman doughnut is an Original Glazed that is dipped in red … [Read more...] about Krispy Kreme Soars with DC Superhero Doughnuts

Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training

July 9, 2025

By Gary Symons TLL Editor in Chief Can generative AI be ethical, and respect the copyright of human creators? The AI research company Moonvalley says it can, and has just launched a new AI model called Marey that creates video, but does so while respecting the copyright of the content with which it was trained. Given the global concern over alleged copyright violation by … [Read more...] about Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training

Jewel Branding Named North American Agent for London’s Natural History Museum 

July 9, 2025

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been signed as the exclusive North American licensing agent for the Natural History Museum in London. Through the representation partnership, Jewel will work to secure new licensees for the brand across both Canada and the U.S. “We are thrilled to be partnering with Jewel to expand our brand into … [Read more...] about Jewel Branding Named North American Agent for London’s Natural History Museum 

Levi’s Celebrates Oasis Reunion Tour with New Collection

July 8, 2025

By Allison Watkinson TLL Reporter Levi Strauss & Co. has partnered with Oasis to launch a licensed collection that commemorates the band's 2025 reunion tour. The collection offers a selection of band t-shirts, long-sleeves and denim apparel with design accents like Manchester City colors, Levi’s woven brand labels from the 1990's and vintage Oasis logo … [Read more...] about Levi’s Celebrates Oasis Reunion Tour with New Collection

GOSH Charity Brings Neverland to Life with RG Live and Culture Creative

July 8, 2025

By Allison Watkinson TLL Reporter GOSH Charity has partnered with RG Live and Culture Creative to create additional licensed Neverland trails based on JM Barrie’s Peter Pan. Through the renewed partnership, RG Live and Culture Creative will develop and manage a range of immersive indoor and outdoor trails across the UK, Europe and territories around the … [Read more...] about GOSH Charity Brings Neverland to Life with RG Live and Culture Creative

Who’s News: Wasserman Music Expands Artist Services With Key Hires

July 8, 2025

Left to right in photo: New Wasserman Music executives Emily Kennedy (Vice President, Business Development, Pop), Michael Delle Donne (Vice President, Digital Partnerships), and Lydia Barry (Vice President, Marketing & Communications). TLL Staff Wasserman Music has announced the addition of three senior executives to its expanding Artist Services team. Wasserman says … [Read more...] about Who’s News: Wasserman Music Expands Artist Services With Key Hires

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