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Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership

By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children’s clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with… . . . read more

Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event

The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North… . . . read more

Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up

By Gary Symons TLL Editor in Chief It looks like Fred Rogers Productions has another hit on its hands, as Alma’s Way has been renewed for Season 2 on PBS Kids. The show was created… . . . read more

BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands

BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more

BunMo Lands First-Ever Licensing Deal With TheSoul

The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company. The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys… . . . read more

Collectible Licensing: Fanattik Inks Deal For Asmodee Game Titles

Gift and collectibles specialist Fanattik has secured a multi-territory three-year deal with Asmodee Entertainment. The gift and collectibles company Fanattik has signed a new, multi-territory deal with Asmodee Entertainment. Asmodee is a global leader in… . . . read more

Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet

The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience,… . . . read more

Envestment Clients Learn Finance With Nickelodeon’s Mr. Krabs

Nickelodeon Deal Brings the Spongebob Squarepants character Mr. Krabs Into Company’s “Intelligent Financial Life” Portal By Gary Symons TLL Editor in Chief Who better than the skinflint, sharp-eyed Mr. Krabs to teach the value of… . . . read more

Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art… . . . read more

Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA… . . . read more


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