By Gary Symons TLL Editor in Chief For the first time in its five-decade history, Smiley is changing its iconic yellow face to red, thanks to a partnership with the charity RED. The globally recognized symbol of positivity has partnered with RED, the nonprofit founded by U2 singer Bono and Bobby Shriver in 2006, to launch a creative collaboration with a life-saving purpose. … [Read more...] about Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
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Who’s News: BBC Studios Names New SVP of Consumer Products for North America
By Allison Watkinson TLL Reporter BBC Studios has appointed Dion Vlachos as the company's new senior vice president of consumer products for North America. In his new role at the company, Vlachos will secure new licensing opportunities and expansions for BBC Studios’ portfolio of entertainment brands across Canada and the US. "I'm ecstatic to welcome Dion to the … [Read more...] about Who’s News: BBC Studios Names New SVP of Consumer Products for North America
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Global Merchandising Services Brings Backstreet Boys Back to Licensing
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing
Bullseye and Bulldog Dart into Licensing Deals
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals for the Bullseye brand to promote the upcoming return of the darts game show to ITV. As the game show prepares to make its return to ITV, Bulldog Licensing has signed four new partners for the brand that span candy, costumes, art décor and publishing. These new licensees include Rose … [Read more...] about Bullseye and Bulldog Dart into Licensing Deals
Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar
By Allison Watkinson TLL Reporter Jel Sert and Crayola have launched a licensed flavor for the Fla-Vor-Ice brand that is inspired by the retired crayon color, Dandelion. The limited-edition Dandelion freezer bar was developed in Jel Sert's R&D lab alongside eight students from Wegner Elementary School in West Chicago. "Crayola has always encouraged kids to express … [Read more...] about Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar
LEGO and Hasbro Build New Transformers Set for Decepticon Fans
By Allison Watkinson TLL Reporter The LEGO Group and Hasbro have announced a new collaborative LEGO Icons build set based on Soundwave from the Transformers franchise. Designed for adult fans, the Soundwave model set offers a detailed build experience that includes 1,505 pieces, swappable modes, weapon accessories, a display plaque and more. Designed with posable … [Read more...] about LEGO and Hasbro Build New Transformers Set for Decepticon Fans
The Royal Mint Brings the Metal with Iron Maiden
By Allison Watkinson TLL Reporter The Royal Mint has partnered with Iron Maiden for licensed commemorative coins that celebrate the heavy metal band's 50th anniversary. The licensed coins were created for The Royal Mint's Music Legends series by contemporary artist and Iron Maiden fan, Albert Akirant Quirantes. "Designing the Iron Maiden coin has been one of the … [Read more...] about The Royal Mint Brings the Metal with Iron Maiden
Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
RWS Global and Snap Bring AR Tech to Live Sports
By Allison Watkinson TLL Reporter RWS Global has partnered with Snap to introduce in-stadium Snapchat Cam AR experiences to its portfolio of live sports and entertainment events. The licensing partnership will combine Snap's augmented reality lenses with RWS Global’s proprietary PV4 sport presentation software. The company's PV4 software is a centralized playback system that … [Read more...] about RWS Global and Snap Bring AR Tech to Live Sports