By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed… . . . read more
ANIMATED PROPERTY
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
May 26, 2022
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9… . . . read more
FASHION
Ariella Maizner Partners With IMG To Develop Theme Brand
May 26, 2022
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and… . . . read more
The Latest Deals, Developments and Dancing From Licensing Expo
May 25, 2022
By Gary Symons TLL Editor in Chief And we’re back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were… . . . read more
FILM
ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022
May 24, 2022
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Cross Creek Pictures to produce the animated musical Melody. Melody will be created and directed by Jeremy Zag. ZAG will debut the film… . . . read more
FOOD AND BEAUTY
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
May 24, 2022
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more
COMICS & FILM
Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee
May 23, 2022
By Allison Watkinson TLL Reporter Stan Lee Universe has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios and Disney for global use in media and experiences. Stan… . . . read more
AUTOMOTIVE TOYS
Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
May 23, 2022
By Allison Watkinson TLL Reporter Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products. The upcoming consumer products line will include radio control vehicles,… . . . read more
FOOD AND DRINK
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
May 22, 2022
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more
Universal Music Centralizes Rosters for Bravado and Epic Rights
May 20, 2022
Bravado, Universal Music Group has announced the centralization of both Bravado and Epic Rights licensing rosters. Bravado acquired Epic Rights in 2019 and the new structure includes the expanded purview of Epic Rights’ SVP Global… . . . read more