By Allison Watkinson TLL Reporter Hasbro, Inc. has announced the completion of its licensing acquisition of D&D Beyond from Fandom, Inc. D&D Beyond is the massively popular digital RPG toolset and game companion to the… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Take Our Survey on Future of Licensing
May 8, 2022
By Gary Symons TLL Editor in Chief It’s time again for The Licensing Letter’s Annual Licensing Survey! Once again, we issue this survey during a period of unprecedented change and challenge for the licensing industry…. . . . read more
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
May 2, 2022
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual… . . . read more
Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
April 26, 2022
The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to… . . . read more
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
April 22, 2022
By Gary Symons TLL Editor in Chief Mattel’s Barbie has released a collector’s edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen… . . . read more
Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
April 19, 2022
By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns… . . . read more
Acquisitions: Hasbro Brings D&D Beyond Into Its Corporate Dungeon
April 13, 2022
Purchase of D&D Beyond to Add Nearly 10 Million Players to Digital Tabletop Ecosystem—The Fastest-Growing Dungeons & Dragons Category Hasbro says it is acquiring D&D Beyond, the leading digital toolset and game companion for the… . . . read more
Who’s News: Major Leadership Changes at Hasbro and Mattel
April 11, 2022
Mattel Names New President and Chief Commercial Officer; Hasbro Adds Two New Directors Two of the world’s largest toy and entertainment conglomerates have made key changes to their upper management and board composition. Hasbro announced… . . . read more
METAVERSE LICENSING
Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
April 6, 2022
Sesame Workshop has received an Epic MegaGrant from Epic Games, which will be used to support the production of a 360° capture of the set. The $150,000 Epic MegaGrant helps with the creation of a… . . . read more