By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
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Pottery Barn Teen Debuts Home Collection with Kendra Scott
By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaboration with the Kendra Scott lifestyle brand for a licensed home and storage collection. Available exclusively through Pottery Barn Teen, the collaborative collection features a range of products with colors, shapes and materials inspired by Kendra Scott's signature designs. “The Kendra Scott … [Read more...] about Pottery Barn Teen Debuts Home Collection with Kendra Scott
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
Master Chef Goes on the Road With a Sizzling New Live Tour
By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour
Penguin Random House Expands Disney Publishing Partnership
By Allison Watkinson TLL Reporter Penguin Random House (PRH) has signed new agreements with Disney Publishing to create and distribute licensed content for its portfolio of entertainment IP. “At Disney, we are storytellers at heart, with characters that appeal to every age and stage of life," said Disney Publishing SVP, Tonya Agurto. "These agreements with PRH will enable us … [Read more...] about Penguin Random House Expands Disney Publishing Partnership
Who’s News: NHLPA Names Three New Players to Executive Team
By Allison Watkinson TLL Reporter The NHL Players’ Association has announced the addition of Steve Scebelo, Stephanie Maniago and Kyle Okposo to new executive roles within the organization. These new appointments at the NHLPA name Steve Scebelo as its new chief commercial officer, Stephanie Maniago as manager of communications and media relations and Kyle Okposo as its … [Read more...] about Who’s News: NHLPA Names Three New Players to Executive Team
Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership
By Allison Watkinson TLL Reporter Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother's Day necklace. Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain. “For nearly a century, Kraft Mac & Cheese has given … [Read more...] about Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership
Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
By Allison Watkinson TLL Reporter Beanstalk has secured an international representation partnership with NEXT to expand its Cath Kidston brand into new licensed categories. Owned by the NEXT retail company, Cath Kidston is a British lifestyle brand that is known for its nostalgic hand-painted prints and vintage-inspired floral patterns. Through the partnership, … [Read more...] about Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program